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Bring back the Bronco! Trademarks we hope are actually (someday) future car names

Trademark filings are the tea leaves of the auto industry. Read them carefully – and interpret them correctly – and you might be previewing an automaker's future product plans. Yes, they're routinely filed to maintain the rights to an iconic name. And sometimes they're only for toys and clothing. But not always. Sometimes, the truth is right in front of us. The trademark is required because a company actually wants to use the name on a new car. With that in mind, here's a list of intriguing trademark filings we want to see go from paperwork to production reality. Trademark: Bronco Company: Ford Previous Use: The Bronco was a long-running SUV that lived from 1966-1996. It's one of America's original SUVs and was responsible for the increased popularity of the segment. Still, it's best known as O.J. Simpson's would-be getaway car. We think: The Bronco was an icon. Everyone seems to want a Wrangler-fighter – Ford used to have a good one. Enough time has passed that the O.J. police chase isn't the immediate image conjured by the Bronco anymore. Even if we're doing a wish list in no particular order, the Bronco still finds its way to the top. For now (unfortunately), it's just federal paperwork. Rumors on this one can get especially heated. The official word from a Ford spokesman is: "Companies renew trademark filings to maintain ownership and control of the mark, even if it is not currently used. Ford values the iconic Bronco name and history." Trademarks: Aviator, AV8R Company: Ford Previous Use: The Aviator was one of the shortest-run Lincolns ever, lasting for the 2003-2005 model years. It never found the sales success of the Ford Explorer, with which it shared a platform. We Think: The Aviator name no longer fits with Lincoln's naming nomenclature. Too bad, it's better than any other name Lincoln currently uses, save for its former big brother, the Navigator. Perhaps we're barking up the wrong tree, though. Ford has made several customized, aviation themed-Mustangs in the past, including one called the Mustang AV8R in 2008, which had cues from the US Air Force's F-22 Raptor fighter jet. It sold for $500,000 at auction, and the glass roof – which is reminiscent of a fighter jet cockpit – helped Ford popularize the feature. Trademark: EcoBeast Company: Ford Previous Use: None by major carmakers.

Black Zombie electric Mustang launches Blood Shed Motors [w/videos]

As patient zero of Blood Shed Motors, the classic pony car has received a powerful electric transplant. Lightning repeatedly vanquished the darkness like the angriest of strobe lights and thunder shook the building, punctuating the clatter of a heavy Texas rain on the metal roof as the clock ticked away the initial seconds of a rare full moon Friday the 13th. It was then that the Black Zombie came to life for the first time. Beneath the hood of this rust-free 1968 Mustang fastback, a 289-cubic-inch V8 no longer turns gasoline into heat, noise and pollution. As patient zero of Blood Shed Motors, the classic pony car has received a powerful electric transplant, and now boasts twinned Warp 11 DC motors and a pair of fresh Zilla controllers that will serve as the basic blueprint for future vehicles. Dubbed the Zombie 222 drivetrain, the setup will be limited to 750 horsepower in customer's cars to keep the maintenance experience low, and eventually will draw power from a 40-kWh battery pack. In this first example, though, the output is bit more extreme. For one day, at least, they have the 1,500-kW-capable pack that powers the record-setting Swamp Rat 37 racer belonging to Don Garlits and a brief window of opportunity to try it out on a track. Blood Shed Motors is the result of a collaboration between NEDRA co-founder John "Plasma Boy" Wayland, the man who helped bring electric vehicle drag racing to the attention of the world with his unassuming White Zombie Datsun 1200 conversion and Austin, TX business man Mitch Medford, who've put together a small team of experts in their chosen fields. The plan is to build a limited number of muscle car conversions on pristine early Mustang, Camaro, and Barracuda platforms. The plan is to build a limited number of high-quality muscle car conversions on pristine (No restored rust buckets!) early Mustang, Camaro, and Barracuda platforms. Each can be customized according to buyer's wishes and blessed with its own serial number. The price tags will be in the eye-watering $200,000-and-up neighborhood, reflective of the cost and rarity of these cars and the custom nature of the alterations. Of course, you can't just multiply horsepower and add the monster torque that these electric motors put out and expect an antique chassis to hold up.

Next Shelby Mustang to wear GT350 nameplate

Earlier this month, rumors started to swirl 'round the web about the next-generation Ford SVT Mustang - the halo version of the all-new 2015 'Stang seen testing in the gallery above. Originally, we heard that the Shelby GT500 moniker would be dumped in favor of "a name you're familiar with," which some sources guessed could mean a return of the Cobra nameplate.
That might not be correct. According to Road & Track, citing a report from Mustangs Daily, the new range-topping Mustang will bring back the Shelby GT350 name - currently used on an aftermarket version of Ford's Pony produced by Shelby American (take a look at our recent Quick Spin of that car). Expect the new GT350 to be quite a bit different than the current GT500 - it will be all motor, using a V8 that's derived from the naturally aspirated 5.0-liter Coyote engine (though it will no doubt have a higher displacement). The GT350 will be a lot more powerful than the next Mustang GT, which is expected to offer something like 450 horsepower, but won't be quite as absurd as the 662-horsepower GT500 we currently enjoy.
The Shelby GT350 will reportedly bow with the rest of the new Mustang range at the 2014 New York Auto Show, which coincides exactly with the original Mustang's debut at the New York World's Fair in 1964. If that seems far out, don't worry, we'll be seeing the rest of the 2015 Mustang range before then, but Road & Track reports that the 2014 Detroit Auto Show stage will be reserved for the reveal of the next Ford F-150 pickup.