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UK Mustang buyers want big American V8s

Just before Ford ended its marketing partnership with Europe's UEFA Champions League soccer tournament last year, it showcased the 2015 Mustang during the event final in Lisbon, Portugal. Ford put 500 Mustangs up for pre-order to viewers in 20 countries, 130 of them right-hand-drive models for the UK. It didn't take 30 seconds for every car to be snapped up because almost 10,000 people tried to buy them. That's how hungry Europe is for the Mustang. That helps explain why orders for the pony car in the UK already number almost 2,000 units, which ties up production past July 2016. Ford UK released a few details on the order habits of that kingdom united, saying 80 percent have taken the coupe over the convertible, and 70 percent have gone for the 410-horsepower, 5.0-liter V8. That compares to 52 percent of US buyers taking the V8 instead of the V6 or the 2.3-liter Ecoboost. The UK V8 output number is 25 ponies down on our US model because of the switch to right-hand drive, the steering assembly location requiring a new exhaust manifold. The 2.3-liter EcoBoost is the only other engine offered there. The row-your-own set nips the slushbox crowd, 55 percent of buyers choosing the six-speed manual, and Race Red is the most popular of the ten available colors with 23-percent uptake. The graphic above breaks it all down, the press release below spells it all out. Related Video FIRST UK DELIVERIES IN SIGHT AS FORD MUSTANG ORDERS ACCELERATE TOWARDS 2,000 BRENTWOOD, Essex, UK, August 24, 2015 – Almost 2,000 Ford Mustang orders have been taken in the UK since January as the first right-hand drive cars begin to roll off the production line at Flatrock Assembly Plant in Michigan, North America. The Ford Mustang – introduced in the U.S. more than 50 years ago – has excited fans across the globe, but has never been available to order with right-hand drive, until now. The first UK customer deliveries are expected from November, with extra supply secured to meet the greater than expected demand. So far, 80 per cent of UK customers have opted for the fastback body style over the convertible and 70 per cent have specified the 416PS 5.0-litre V8 engine over the more fuel-efficient 317PS 2.3-litre EcoBoost engine. Mustang's six-speed manual transmission is the slightly more popular choice (55 per cent) over the six-speed automatic, which comes with sporty SelectShift paddle control.

Nelson Piquet and Nigel Mansell revisit bitter F1 rivalry in... Ford Fusion campaign?

Formula One World Champions Nelson Piquet and Nigel Mansell haven't been on good terms since the 1986 season, when Piquet joined Mansell at the Williams team and Piquet spent the year privately fuming about not being granted the status of number one driver. Things only got worse from there - even though Piquet won the title the following year with Williams, still partnered with Mansell, the fuming was a lot less private.
They're back together after a 25-year silence, in the city of Porto Alegre, Brazil to drive the new Ford Fusion. Called "Fusion Grand Prix," both men get the new Ford sedan, prepped to their liking - but still street legal, we assume - for a race to decide... well, who is faster behind the wheel of a Fusion.
There will be four episodes, with the first two having already aired. The third episode comes on January 29 and the race happens February 5. You'll find two video episodes and a press release below, but note - because it's a campaign for Ford Brazil, Piquet's dialogue in the vids isn't translated, so hit the Closed Captioning button to hear his side of the smack talking.

'Car Wars' says Ford, Honda to pick up share, Fiat-Chrysler ambitions downplayed

Don't look for a tremendous shifts in automotive market share over the next three years because it might not be coming. That's at least according to the annual Car Wars report by John Murphy, from Bank of America Merrill Lynch Global Research.
In the report's analysis of automakers' market share from 2013 to 2017, it predicts only small changes among the major companies. Ford and Honda see the biggest positive effect with an estimated 0.5 percent increase in their shares over the next three years; to 16.2 percent and 10.3 percent respectively. On the flip side, European automakers and Nissan are expected to lose 0.2 percent each to fall to 8.3 percent and 7.8 percent each respectively. The rest of the industry is predicted to hold steady as it is now.
The biggest loser in that prediction might be Fiat-Chrysler Automobiles. The report certainly throws a wet blanket on its plan for significant gains in market share. Murphy told The Detroit News that the company's goal was "almost unattainable."