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'Car Wars' says Ford, Honda to pick up share, Fiat-Chrysler ambitions downplayed

Don't look for a tremendous shifts in automotive market share over the next three years because it might not be coming. That's at least according to the annual Car Wars report by John Murphy, from Bank of America Merrill Lynch Global Research.
In the report's analysis of automakers' market share from 2013 to 2017, it predicts only small changes among the major companies. Ford and Honda see the biggest positive effect with an estimated 0.5 percent increase in their shares over the next three years; to 16.2 percent and 10.3 percent respectively. On the flip side, European automakers and Nissan are expected to lose 0.2 percent each to fall to 8.3 percent and 7.8 percent each respectively. The rest of the industry is predicted to hold steady as it is now.
The biggest loser in that prediction might be Fiat-Chrysler Automobiles. The report certainly throws a wet blanket on its plan for significant gains in market share. Murphy told The Detroit News that the company's goal was "almost unattainable."

Ford car-camo artist works his craft on Australia's new Falcon XR8

Ford is among the kings of concealment when it comes to test cars. On one recent Mustang SVT mule, the automaker went to the extreme of putting baffles over the exhausts to hide how many there were. Sounds like a lot of work, right? In a new video, the Blue Oval has decided to take fans behind the scenes to show them what it takes to camouflage a prototype. In this case the subject was the recently unveiled 2014 Falcon XR8 for Australia.
Ford's prototype build coordinator Down Under has the very appropriate name of Neil Trickey, and it's his job to obfuscate the important bits of test cars to keep them out of spy shooters' camera lenses. Trickey calls his job a "dark art," and he shows off some of the tricks of his trade in the video. It turns out that the fabric we often see on mules is a type of lycra, but his team isn't above getting out a can of spray paint to conceal parts, too.
Scroll down to watch a video about a man who you probably wish could be a little worse at his job.

Ford Fiesta ST orders off to strong start

We at Autoblog love the new little Ford Fiesta ST, and apparently, folks in Europe are pretty impressed with it, as well. According to Ford, the automaker's European arm has already logged 3,000 orders for the new hot hatch since it hit dealerships this March. The US-spec car, which will only be available as a five-door, will go on sale in the United States this summer.
What's perhaps most interesting about the Fiesta ST ordering is that the majority of customers appear to be ordering high-spec cars. According to Ford data, 60 percent of customers have opted for the leather interior with Recaro buckets, and 90 percent have selected the upgraded 17-inch wheels (seen on our test car, above). Spirit Blue has been the most popular color, commanding 27 percent of all orders. As for the technology upgrades, 19 percent of customers have ponied up for the Sony stereo with navigation.
To recap, the Fiesta ST is offered with Ford's 1.6-liter EcoBoost four-cylinder engine, putting out 179 horsepower and 177 pound-feet of torque, mated exclusively to a six-speed manual transmission. We had an absolute blast flinging the hot Fiesta through the French Alps, and we can't wait for this sharp little hatch to make its way over to the States.