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Car companies used to cook up sales with recipe books

The evolution of automotive marketing has undergone a number of strange phases. Few, though, match the strangeness of the 1930s to 1950s, when automotive marketers turned to cookbooks as a means of promoting their vehicles. Yes, cookbooks. We can't make this stuff up, folks.
This bizarre trend led to General Motors distributing cookbooks under the guise of its then-subsidiary Frigidaire. Ford, meanwhile, offered a compilation of recipes from Ford Credit Employees (shown above). The cookbook-craze wasn't limited to domestic manufacturers, though. As The Detroit News discovered, both Rolls-Royce and Volkswagen got in on the trend, although not until the 1970s.
The News has the full story on this strange bit of marketing. Head over and take a look.

Why Edmunds took a sledgehammer to its 2015 Ford F-150

The discussion around repair bills for the aluminum-bodied 2015 Ford F-150 pickup continued from the beginning of last year to the end, and haven't abated; as an aside, some Tesla Model S owners have been shocked at disquieting repair estimates for minor damage to their aluminum wunder-sedans. Edmunds decided to inject some fact into the fray: it bought a $52,000 long-term 2015 F-150 and clouted it with an eight-pound sledgehammer. Twice. The rear of the bedside took the impacts since it couldn't be replaced, it would have to be repaired. To the pickup's credit, the only reason associate editor Travis Langness hit it twice was that the first sledgehammer blow didn't do as much damage as Edmunds wanted. After the second, the visible damage included the two direct impacts, a few creases, and a cracked taillight, so they drove the pickup to Santa Monica Ford to get an estimate, complete with a fictitious story about how the damage occurred and the mercy plea that Langness was paying for the repair out-of-pocket. In Part 2 Langness hits on some of the details with getting the truck fixed, such as the massively expensive taillight and the list of tools Ford recommends dealers have to work on aluminum. But he was promised he'd have his truck back in seven days, and Santa Monica Ford got it back to him in seven days. In Part 3 we get the bill. It's not small, but it's quite a bit less than it could have been if the service manager had charged Edmunds the official labor rate for aluminum. We're not going to spoil it here, so check out the videos above and below for the beginning and the end, and head over to Edmunds for the complete story about how it all happened and some riffing on the repair numbers. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Related Video:

How tariffs in China could cause a meltdown in the American South

While BMW is clearly a German company, the crossovers that are exceedingly important to it are actually made in Spartanburg, South Carolina. And more than that, the Spartanburg plant (physically located in the town of Greer) is where the corporate know-how and capability for those vehicles is concentrated. These are the vehicles – specifically, the BMW X3, X4, X5, X6, X7 – that drove record growth for the company in 2018, according to BMW. But whatÂ’s most notable about BMW Group Plant Spartanburg, given current events, is that according to the U.S. Department of Commerce it was the largest automotive exporter by value for the fifth year running in 2018. ThatÂ’s worth emphasizing: largest automotive exporter by value. Not GM. Not Ford. BMW. And where might one assume that more than a few of those X vehicles are shipped to? China. Some 360 miles southwest of Spartanburg is Mercedes-Benz U.S. International, Inc., in in Tuscaloosa County, Alabama. It started building vehicles in 1997. Since then, Daimler AG has invested in excess of $5.5 billion in the facility. It manufactures the crossover now known as the GLE, formerly the ML-Class. It also makes the GLE coupe and GLS. Daimler describes the Tuscaloosa facility as “the traditional home of SUV production” for those vehicles. When it reported its global 2018 sales, Daimler noted that on a global basis SUVs account “for more than a third of all Mercedes-Benz sales.” According to the Chinese finance ministry, on December 15th the Chinese government will impose a 25% tariff on automobiles (and a 5% tariff on auto parts) from the U.S. Certainly this is going to have a direct effect on the sales of vehicles that are manufactured in the U.S. and exported to China. BMW and Mercedes are going to take it on the chin for the vehicles that they make in plants that they invested in so heavily in the U.S. Which could potentially mean that people in places like Greer, South Carolina, and Vance, Alabama, are going to find themselves in the crosshairs of the combatants. Soo too could Lincoln, which produces vehicles in places like Louisville, Kentucky (Navigator), Chicago, Illinois (Aviator) and Flat Rock, Michigan (Continental). Although the Tesla Gigafactory 3 is rapidly nearing completion in Shanghai, it is worth noting that vehicles built in Fremont, California, are being sold in China in numbers that donÂ’t make Musk unhappy.