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Detroit Three's lucrative pickup war intensifies as Ram makes big gains

DETROIT — The battle for profits from sales of large pickup trucks is intensifying among the Detroit Three automakers as sales of small cars in the United States shrivel. For decades Ford has had the single best-selling truck brand in its F-Series trucks. General Motors' Chevrolet brand was a solid No. 2, and Fiat Chrysler Automobiles' Ram was a distant third. Now, that hierarchy may be in flux. Sales figures for December and the fourth quarter released on Thursday show Ram tied with GM's Chevy for the No. 2 spot, as sales of the redesigned Ram pickup surged, fueled in part by demand for an optional 12-inch (30.48 cm) dashboard screen. Chevy not long ago held second place to Ford by a wide margin. GM executives said on Thursday they are bullish on their new GMC and Chevy trucks for 2019.Related: How the Detroit Three's pickups compare on paper 2019 Ram 1500 Laramie review 2019 Chevy Silverado 2.7L four-cylinder review 2019 Ford F-150 2.7L EcoBoost review "There's no doubt this segment (pickup trucks) is one of the epicenters of the auto wars," said Sandor Piszar, director of marketing for Chevrolet at GM. "It's been that way forever, and we wouldn't have it any other way." On Wall Street, investors give electric car leader Tesla a higher valuation than any of the Detroit automakers. But in the nation's heartland, big pickups remain far more popular and profitable than any electric car — and most other consumer vehicles of any kind. Large pickups generate at least $17,000 a vehicle in pretax profit for GM, the company has indicated in disclosures to investors. By contrast, many Detroit Three sedans are so unprofitable, their manufacturers have decided not to build them anymore. 'Hotly contested' Sustaining sales and pricing in the large-pickup segment will be critical in a year when most forecasters expect overall U.S. car and light truck sales to fall. Ford's U.S. sales chief, Mark LaNeve, on Thursday called the F Series "the backbone of our franchise" during a conference call, and added the "segment will continue to be strong, but hotly contested" in 2019. Automakers are banking on pickup truck sales to stay strong even if U.S. interest rates continue to rise. Rising interest rates translate into higher monthly car payments and are expected to deter some buyers in 2019. GM has said 27 percent of Chevrolet and GMC trucks — which can haul trailers by day and substitute for a luxury sedan by night — sell for more than $55,000.

Forza Horizon 3 adds Ford Police Interceptor, Jeep CJ5

We're only a few weeks past the debut of Forza Horizon 3, and already the folks at Turn 10 are introducing the first of six car packs for the open-world driving game. Focused heavily on performance, there are still a few, um, oddballs, including one we're sure Forza's livery customizers will have a blast with. The Smoking Tire Car Pack brings seven new vehicles to FH3, with the Aston Martin Vulcan, Pagani Huayra BC, GTA Spano, Lotus 340R, and BMW M2 repping traditional performance vehicles. As per usual, FH3 renders each car beautifully and promises a solid approximation of real-world performance – even if you do ditch the roads and opt to rampage through the Australian countryside. While performance is good, the Ford Crown Victoria Police Interceptor and the Jeep CJ5 Renegade bring an off-beat vibe to this particular pack. We aren't certain, but this might be the first time the Police Interceptor appears in a blockbuster driving game. While we expect plenty of police car liveries for the Crown Vic, Forza's rabid community of tuners and customizers are sure to do much more with it. As for the CJ5, is there a better vehicle for tooling about Australia? Yeah, we didn't think so. The Smoking Tire Car Pack is available for free as part of the Forza Horizon 3 Ultimate Edition or Car Pass program. Commitment-phobes can also download this single vehicle pack for $7. Featured Gallery Forza Horizon 3: Smoking Tire Car Pack News Source: Turn 10 StudiosImage Credit: Turn 10 Studios Toys/Games Aston Martin BMW Ford Jeep Lotus turn 10 studios bmw m2 forza horizon ford crown victoria aston martin vulcan forza horizon 3 gta spano

Report: GM struggling to market turbo technology

In the automotive realm, marketing can sometimes prove just as important as the actual product. Take, for instance, Ford's well regarded EcoBoost technology, which couples turbocharging with direct injection to produce more horsepower and reduce fuel consumption. Would it surprise you to hear that General Motors has had similar technology on the market for over three years?
It's true. GM's first turbocharged, direct injected powerplants hit the market for the 2007 model. The 2.0-liter Ecotec mills put down an impressive 260 horsepower and a matching 260 pound-feet of torque, and they were lauded by the press in the engine bays of the Pontiac Solstice, Saturn Sky, Chevrolet Cobalt SS and Chevrolet HHR SS. But few people outside a core group of enthusiasts actually remember this fact.
Says Uwe Grebe, executive director of GM's global advanced engineering, "We didn't have a badge and say, 'This is the most important thing we will put on all our brochures.'" Ford, however, did just that, and it's EcoBoost engines are right at the tips of all our tongues when we discuss today's most advanced powerplants. So, how does The General fix its mistake?