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All the details on Plug In 2014 electric vehicle conference you could ever want

One of the best parts of the Plug In 2014 Conference in San Jose, CA last week was getting to listen in on thoughts about the state of the plug-in vehicle industry from people who have been involved with it for ages. They bristle when you call them the "Old Guard" (learned that one the hard way), but these are the people who have been through a number of ups and downs with plug-in vehicles, so they've got what we call perspective. Their knowledge was on full display in the three plenary sessions, which the Plug In Conference organizers have given us permission to share with you. Each is at least 90 minutes long, so make sure to set some time aside to enjoy the discussions after you download them (any help with making them streamable would be appreciated). Follow us below to see what we've got to offer. Opening Plenary (audio link). "The Road Ahead – Delivering on a Vision for Sustainable Transportation." Moderated by Mark Duvall (director of energy utilization at EPRI, the Electric Power Research Institute, and a long-time EV advocate), this panel featured: Jack Broadbent, Executive Officer / APCO, Bay Area Air Quality Management District Pat Romano, President & Chief Executive Officer, ChargePoint, Inc. Aaron Johnson, Senior Director, Customer Programs, Pacific Gas and Electric Company Brendan Jones, Director, EV Sales Operations & Infrastructure Deployment, Nissan North America, Inc. David W. Cash, Commissioner, MassDEP Dan Sperling, Director, Institute of Transportation Studies, University of California, Davis Highlights: Educating drivers to "get over the gas station" is a key strategy, how Level 2 and DC Fast Charging are really "a new paradigm," that there have been well over 214,000 EVs sold in US as of July 2014 and where Nissan sees huge potential for more EV sales (Northeast US and medium-size cities like St. Louis and Pittsburgh). Wednesday Morning Plenary (audio link). "Getting to the Mass Market – A Discussion of Ideas for Widespread PEV Adoption." Moderated by John Gartner, research director for smart transportation at Navigant Research.

Ford Australia pulls the ol' talking car prank

Siri from Apple has proven that being able to talk to your technology doesn't always work perfectly. But what if it could eventually go far enough to give a personality to inanimate objects like our cars? Ford took just this path to comedic effect by playing a prank on many unsuspecting Australians, in a new commercial for its EcoSport compact crossover.
The Aussies seem very nonchalant about having a random parked car talk to them, and they seem surprisingly game when it asks them to get in, call a celebrity and tell a joke. (We're guessing there are some hilarious outtakes, too.) Scroll down to watch some folks from Down Under have a conversation with Ford's CUV.

Detroit 3 to implement delayed unified towing standards for 2015

Car buyers have a responsibility to be well-informed consumers. That's not always a very simple task, but some guidelines are self-evident. If you live in a very snowy climate, you generally know a Ford Mustang or Chevrolet Camaro might not be as viable a vehicle choice as an all-wheel drive Explorer or Traverse, for example. If you want a fuel-efficient car, it's generally a good idea to know the difference between a diesel and a hybrid. But what if it's kind of tough to be an informed consumer? What if the information you need is more difficult to come by, or worse, based on different standards for each vehicle? Well, in that case, you might be a truck shopper. For years, customers of light-duty pickups have had to suffer through different ratings of towing capacities for each brand. For 2015 model year trucks, though, that will no longer be a problem. According to Automotive News, General Motors, Ford and Chrysler Group have announced that starting with next year's models, a common standard will be used to measure towing capacity. The Detroit Three will join Toyota, which adopted the Society of Automotive Engineers' so-called SAE J2807 standards way back in 2011. The standard was originally supposed to be in place for MY2013, but concerns that it would lower the overall stated capacity for trucks led Detroit automakers to pass. Ford originally passed, claiming it'd wait until its new F-150 was launched to adopt the new standards, leading GM and Ram to follow suit. Nissan, meanwhile, has said it will adopt the new standards as its vehicles are updated, meaning the company's next-generation Titan should adhere to the same tow ratings as its competitors. While the adoption of SAE J2807 will be helpful for light-duty customers, those interested in bigger trucks will still be left with differing standards. There is no sign of the new tow standards being adopted for the heavy-duty market.