2019 Ford F-250 Xl on 2040-cars

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Ford's first PHEV in Europe could be C-Max

Ford could start selling a plug-in hybrid in Europe pretty soon, according to at least one of its executives. Whether it's willing to do so is another story. But if the market perks up, so will the company. The automaker can "quickly" develop a plug-in hybrid version of its Mondeo, the sister car to the Ford Fusion, Automotive News Europe says, citing Ford executive Uli Koesters. The subject of Ford selling plug-in hybrids in Europe is more vital than ever since Volkswagen recently started selling its first PHEV (a Golf) there. VW will also debut a Passat PHEV next year. Koesters was less certain about whether there was sufficient European demand to warrant a production PHEV from Ford. Europe's biggest-selling plug-in hybrid through the first half of the year was the Mitsubishi Outlander PHEV. That model, according to JATO Dynamics, moved almost 9,000 units through June. Toyota sold almost 4,300 Prius Plug-in Hybrids in Europe during that time period. And we can't be sure Ford's first European PHEV will be the Modeo/Fusion, either. In fact, Ford's first plug-in hybrid for Europe is more likely to be the C-Max, John Gardiner, a Ford spokesman in Europe, told AutoblogGreen. He would only say that it would be sold "in selected markets soon," without being more specific. Ford's two PHEVs in the US have been selling well this year. Through September, sales of the Fusion Energi PHEV almost tripled to 9,323 units, while Ford C-Max Energi PHEV sales were up 51 percent to 6,486 units.

2013 Ford C-Max Hybrid

No Prius Killer
As much as we enthusiasts like to rail on the lowly Toyota Prius as the harbinger of death for all we hold dear, there's no denying the machine's absolute and interminable grip on the hybrid hatchback market in the United States. Toyota has so thoroughly sunk its teeth into the segment that you can clearly hear the automaker's incisors clacking against one another with the conclusion of each financial quarter. And there's little wonder why. Buyers can plop down less than $25,000 and have a runabout that can return up to an estimated 51 miles per gallon in the city, leaving every other entry on the market with precious little gristle to gnaw on.
Enter the 2013 Ford C-Max Hybrid. With its claimed 47 mpg combined, the funky little hatch from Europe already falls behind the 48 mpg city offered by the Prius, but that marginal sacrifice in fuel economy could be a small price to pay for buyers who want a credible alternative to the stalwart Toyota. Unfortunately, like the Fusion Hybrid, the C-Max Hybrid had trouble even approaching its Environmental Protection Agency estimates during our time with the car.

Detroit and Silicon Valley: When cultures collide

Culture is a subject that rarely, if never, gets discussed when traditional auto companies buy — or hugely invest — in Silicon Valley-based companies. The conversation surrounding the investments is usually about how the tech looks appealing and how it's an appropriate step to move the automakers toward autonomy. Culture — the way things are done, the expectations, and the approaches — is something that is overlooked only at one's peril. The potential cultural gap is almost always evident in the obligatory photos of the participants in these deals, with is essentially a photo op of auto execs with their Silicon Valley counterparts. The former — rocking jeans and no ties — look like parochial school kids playing hooky. Don't worry: The regimental outfits will be back in place once they get back in the Eastern time zone. Consider what happened back in 1998 when Daimler bought Chrysler. First of all, there was a denial in Detroit that it happened. It was positioned as a "merger of equals." Which it wasn't. In any corporate situation, when one has more than 50 percent of the business, it owns the whole thing. And the German company was in the proverbial driver's seat. People who were around Auburn Hills back then kept their heads down and their German Made Simple books at hand. Things did not go well. Daimler had had enough by 2007, when it offloaded Chrysler to Cerberus Capital Management — which brought ex-Home Depot CEO Bob Nardelli into the picture, which is a story onto itself. But when you think about the Daimler-Chrysler situation, realize that these were two car companies (at least the Mercedes part of the Daimler organization), so they had that in common, and the language of engineers is something of an Esperanto based on math, so there was that, too. Yet it simply didn't work. It doesn't take too many viewings of HBO's Silicon Valley to know that the business people in that part of the world are far more aggressive than people who ordinarily head and control car companies in Detroit. About 20 years ago, a book came out about the founder of Oracle titled The Difference Between God and Larry Ellison* - and the asterisk on the book jacket leads to: God Doesn't Think He's Larry Ellison. It would be hard to imagine a book about a Detroit executive, even a book that had the decided bias that the tome about Ellison evinces, that would be quite so searing. Sure, there are egos. But they are still perceived to be, overall, "nice" people.