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Bill Ford says carsharing helps Ford, EVs need to be clean

To most people, Bill Ford is most famous for being the great-grandson of Henry Ford. But, as the executive chairman of Ford Motor Company, Ford has also been leading the company into greener and greener territory. At the morning plenary session for the 21st World Congress on Intelligent Transport Systems (ITS) in Detroit today, Ford discussed a wide variety of topics, including connected cars (of course), plug-in vehicle and how Ford's collaboration with Zipcar came about because of he liked what the Zipcar CEO was excited about getting cars off the road. Given that the conference has a big focus on communication between cars this year, it's no surprise that Ford talked about his company's work on that front. He's looking at the long term, though, and says that despite announcements like the one General Motors made yesterday about Super Cruise, when fully autonomous vehicles get here, it won't be headline news since the ground work is being laid by technologies coming to cars in bits and pieces now. In other words, your adaptive cruise control is getting ready for bigger and better things. "My fear is that we electrify the fleet and our impact is not what it could be." – Bill Ford On the zero-emission vehicle front, Ford said that while he's in favor of electric vehicles, "My fear is that we electrify the fleet and our impact is not what it could be." He was discussing the emissions reality of coal-powered electricity, and said that, "We've got to have a national discussion about what we want our grid to look like." As for the work that Ford is doing with Zipcar (which is just one of the many automaker carsharing operations out there today), Ford said that he first approached Zipcar CEO Scott Griffith after hearing Griffith talk at a green conference four or five years ago. Griffith was surprised, Ford said, because he had just given a talk about ways to reduce car ownership. "Did you hear my speech? I talked about taking cars off the road," Ford remembers Griffith saying. "Yeah, and what's going to happen without us," Ford responded. Today, the partnership allows Ford to get cars to people that have traditionally been "hard to reach," like college students on campuses. Ford's vehicles are currently available on 250 colleges campuses. Ford then spoke favorably about other challenges to the traditional car ownership model, like Lyft and Relay Rides. "Rather than being frightened by that, we need embrace it and help makes their companies better," he said.

Truckmakers squabbling over who can sell Jimmy Fallon a pickup

Snagging a celebrity endorsement is a big deal for automakers, as evidenced by the recent efforts of the Detroit Three to try and woo The Tonight Show's newest host, Jimmy Fallon, into one of their trucks.
After announcing during Wednesday night's show that he was in the market for a pickup truck, Fallon set off a firestorm of efforts on Twitter, with both Ford and Chevrolet petitioning the funnyman to test out a truck. According to Ad Age, Ford recommended the King Ranch edition of its next-generation F-150 while the show was still airing. Chevy, meanwhile, waited until the next morning to pitch a Silverado to Fallon.
The winner of this social media feeding frenzy, though, was Ram. Promoting a variation of its "Guts, Glory, Ram" tagline, the Auburn Hills-based manufacturer created the hashtag #GUTSGLORYFallon. It even went so far as to park a Ram 1500 outside 30 Rockefeller Center in New York, where The Tonight Show is filmed. On the back of the Ram sat a sign, reading "Big enough, Jimmy? Test it out," referencing a joke from the Wednesday show.

How Ford secretly used customers to test its aluminum F-150 [w/video]

Automakers getting clever about disguising development vehicles isn't anything new. Between mules wearing the sheetmetal of other cars and prototypes decked out in as much camouflage as is practical, automakers know how to make it very difficult for the general public to get an exact idea of what kind of vehicle is in development. Ford, though, is rapidly becoming the master.
We knew that the Blue Oval originally tested the durability of the aluminum construction being used for the 2015 F-150 by building an all-aluminum 2014 truck and entering it in the Baja 1000 off-road race. That's no longer a secret. What we didn't know, though, is that the aluminum development dates back to before even that, and that some of the people in question had no idea what it was they were working with.
Ford says this is the first time prototypes have ever been handed over to the public.