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Ford decides C-Max shoppers not interested in fuel economy

If you say a car – the Ford C-Max Hybrid, for example – is "fun to drive," can anyone really come up with some empirical evidence against your claim? What about calling it "versatile"? We wonder if Ford has been thinking along these lines when it talks about the green little hatch. Ford is refocusing its sales strategy for the C-Max Hybrid after the model took a sales hit on both sides of the Atlantic recently, Automotive News reports. That sales dropoff may stem from the fact that Ford has had to revise its fuel-economy figures downward for the C-Max twice since last year, most recently in June. That made the company's once-proud fuel-economy comparisons with the Toyota Prius kind of pointless. Ford is going a different route, calling the model versatile (which, to be fair it was also doing a year ago), technologically advanced and fun to drive. Since the C-Max has about 50 more horsepower than the Prius, that last part may be true. Ford representatives didn't immediately respond to a request for comment from AutoblogGreen about the mpg-mention-free advertising direction, but we will update this post if we hear back. Sales of the C-Max Hybrid have suffered in the US. Through September, Ford sold 15,245 C-Max Hybrids, down 36 percent from last year. We shall see if a new focus away from the car's lowered mpg numbers helps. At least Ford can be pleased with sales of the C-Max Energi Plug-in Hybrid, which are up 51 percent compared to 2013.

Shelby GT350 to be auctioned for charity at Barrett-Jackson in January

If you just have to be the first person in the world to possess the latest Ford Shelby GT350 Mustang, then you need to be bidding during the Barrett-Jackson auction in Scottsdale, AZ, on January 17. That's because Ford is offering the chance to own the inaugural production example of its latest premiere pony car there. The buyer of the first GT350 gets to choose from any color and all of the available packages for their car. Although, the real highlight is probably being among the first to listen to the 5.2-liter V8 under the hood with its flat-plane crankshaft. Ford promises that the mill makes over 500 horsepower and more than 400 pound-feet of torque. To sweeten the deal even further, all of the proceeds of the sale go to the JDRF, a charity that funds type 1 diabetes research. There's no reserve on the auction for the GT350 but don't expect a bargain. Last year, the first 2015 'Stang raised $300,000 for the JDRF at the Barrett-Jackson sale, and the initial Chevrolet Camaro Z/28 brought in $650,000 for charity. You can read Ford's entire announcement about the event below. FORD MOTOR COMPANY TO SELL NEW SHELBY GT350 MUSTANG AT BARRETT-JACKSON SCOTTSDALE AUCTION TO BENEFIT JDRF First publicly available production unit of the all-new Shelby GT350® Mustang to be auctioned by Barrett-Jackson Scottsdale Auction, with all proceeds benefiting JDRF Winning bidder will be able to choose from available colors and packages for Shelby GT350 Ford-sponsored ride-and-drives during the auction will feature a full lineup of 2015 vehicles Ford Motor Company will commemorate the 50th anniversary of the legendary Shelby GT350 Mustang by auctioning the first production unit of the new-generation car available to the public for charity at Barrett-Jackson in Scottsdale, Arizona. All proceeds will benefit JDRF, the country's leading global organization funding type 1 diabetes research. Live coverage of the auction of the Shelby GT350 will air on Velocity on Saturday, Jan. 17, 2015. The winning bidder of lot No. 3008 – selling at No Reserve – will become owner of the coveted first retail production unit of Ford Shelby GT350, and choose from available Shelby GT350 colors and packages. In January 1964, Carroll Shelby and Ford Motor Company forever altered the automotive industry with the introduction of the GT350. It was offered through Ford dealers from 1965 through 1970.

Ford, Volvo, Google, Uber and Lyft form self-driving alliance

Five companies arguably leading the worldwide effort to develop autonomous cars said Tuesday they're forming an organization to lobby the federal government to better prepare America's roads for self-driving technology. The founding members include some of the biggest companies in the automotive, autonomous, and ride-sharing realms – Ford, Google, Lyft, Uber and Volvo. Operating as the "Self-Driving Coalition for Safer Streets," they aim to work with lawmakers and regulators to clarify a disparate set of rules and regulations at both the state and federal levels that could hinder the deployment of autonomous cars. "The U.S. risks losing its leading position due to the lack of federal guidelines for the testing and certification of autonomous vehicles." – Hakan Samuelsson David Strickland, a former administrator of the National Highway Traffic Safety Administration who issued the first set of autonomous-related policies in that role (pictured below), will serve as the group's counsel and spokesperson. "The best path for this innovation is to have one clear set of federal standards, and the Coalition will work with policymakers to find the right solutions that will facilitate the deployment of self-driving vehicles," he said in a written statement. In January, Transportation Secretary Anthony Foxx said his department would accelerate efforts to craft such federal standards. Those efforts include holding two public hearings on standards, the second of which is scheduled to be held Wednesday in Palo Alto, California. Foxx signaled the intent to deliver them by June. Google has been leading the efforts to ensure such standards are national in scope, warning their cars could run afoul of state-specific laws should they cross state borders or if standards varies between the federal efforts and regional ones. The complexity of such efforts was underscored recently, when NHTSA agreed that Google's software could be considered the driver of a vehicle for the purpose of meeting federal motor vehicle standards, an interpretation that would conflict with preliminary California rules that mandate a licensed driver operate a self-driving car that comes equipped with human controls like a steering wheel and brakes. At South By Southwest last month, Jennifer Haroon, Google's self-driving car business leader, said the company couldn't accomplish its goals under those regulations.