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Auto blog
Ford says utility vehicles are key to global growth
Tue, 26 Nov 2013While most of us believe that small, fuel efficient cars are the key to global expansion for US automakers, Jim Farley, Ford's vice president of Global Marketing, thinks otherwise. Last week, we attended an exclusive sneak preview of the Ford Edge Concept in advance of the Los Angeles Auto Show, and Farley told us that it's actually utility vehicles that will help the Blue Oval gain market share overseas. "There is no other segment in our industry that is growing like utilities," he said. "We expect over the next five years this full family of [utility] vehicles to really drive our growth as a company."
And Farley has the numbers to back it up, too. Ford projects overall automotive sales to grow 23 percent from 2012 to 2017, but the company's utility vehicles are expected to boom by an impressive 41 percent during that same period. Much of that growth will be in China, where Ford estimates its utility sales will explode. "The biggest opportunity for us globally for utilities is in China," Farley said. "China utility growth is expected to more than double from where it is today to 2017, which isn't that far away." Most astounding is that Ford projects its own utility sales in China will eventually increase by more than 2,000 percent when smaller crossovers, such as the EcoSport and Kuga (sold as the Escape in North America), and the Edge and Explorer, are factored in.
Ford's VP also expects utilities to lead the way in the struggling European market. "With all the difficulties of the European market, there is one segment that has actually expanded in volume over the last several years even though the market is way down, and that's utilities," Farley told us. Ford estimates that their utility sales will grow 65 percent in Europe from 2012-2017. "The utility segment is projected to grow we think about thirty percent between now and 2017 in Europe, and we think we are going to grow twice that rate as a brand," Farley continued.
Ford recalling nearly 24,000 Focus EV and C-Max models over door chime
Fri, 04 Oct 2013Ford will be voluntarily recalling 23,830 Focus Electric and C-Max Hybrid and Energi models equipped with push-button ignition, according to The Detroit News. Why? Because the cars don't make a noise when the driver's door is open, and are therefore in violation of federal regulations. It's not as silly as Honda's badging recall that isn't a recall, but it's close.
Actually, that's not exactly fair. The chime is supposed to come on when the driver's door is open, as it reminds drivers not to leave their cars on or leave key fobs in the car, an easy thing to forget when the cars in question make virtually no noise at idle and do not require keys in ignitions.
The recall, which Ford is conducting voluntarily, covers 2012 and 2013 Focus Electric hatchbacks and 2013 C-Max Hybrid and Energi models. The overwhelming majority, around 22,900 units, were sold in the US, while the remaining 900 units are in Canada. How many of each model are covered in the recall is not immediately clear.
Ford looks to space robots to improve car-to-car communications [w/video]
Wed, 21 Aug 2013Ford has partnered with St. Petersburg Polytechnic University for three years to research various kinds of connected vehicle communications. The university tie-up is part of its study of space robots, NASA systems created to enable space-to-Earth communication, and the university's own development of systems that enable communication between the International Space State and Earth.
The objective is for Ford to engineer layers of robust networks and redundancy systems that will allow your car to speak to other cars, to emergency vehicles, to infrastructure like traffic lights and buildings, and to the cloud. Benefits would come in just about every area of transit, from avoiding accidents, to getting medical workers to an accident more quickly, to improving the flow of traffic during rush hour.
Check out the press release below for details on what Ford wants to learn from the JUSTIN Humanoid and NASA Robonaut R2, and a video of technical leader Oleg Gusikhin discussing his interest in the project.