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2015 Ford F-150's aluminum body not expected to hurt resale value

A cloud of skepticism has hung over the 2015 Ford F-150 since even before it went on sale. The issue had nothing to do with the truck's capabilities but instead over reservations about the switch to aluminum body panels. The change helped shed about 700 pounds off the scales, but the lighter metal also came with the potential for higher repair costs. Edmunds even recently whacked its pickup with a hammer just to find out how much it would cost. However, this might not be a problem, because the latest calculations indicate resale value for the new F-150 is on the rise. The residual experts at ALG estimate that the 2015 F-150 is going to hold 58 percent of its value over the next three years, versus 52 percent for the 2014 model, according to Bloomberg. That figure also gives the Ford the highest forecasted resale value among American fullsize pickups. The 2015 Toyota Tundra leads the segment by holding 63 percent. Meanwhile, the 2015 Chevrolet Silverado and GMC Sierra both come in with 51 percent, and the Ram 1500 holds 46 percent. Finally, the 2015 Nissan Titan comes in at 42 percent. The researchers believe that the improvement in fuel economy for the 2015 F-150 at up to 26 miles per gallon highway offsets higher body repair costs. "We are giving credit for the aluminum construction in the fuel efficiency we're seeing," Eric Lyman, ALG vice president of industry insights, said to Bloomberg. "We are not putting in a negative adjustment for concerns around repair costs or durability associated with aluminum." Ford has long-been preparing for the switch to aluminum. The company purposefully designed the body sections to make repairs easier, and it also partially subsidized dealers' investments for new equipment to do the work. Related Video:

Mulally wanted to kill Lincoln as late as last year, Fields vows to turn it around

Lincoln fans might want to give incoming Ford CEO Mark Fields a pat on the back for having a hand in saving the brand from the chopping block last year. He's among the people spearheading the rejuvenation of the division away from its stodgy image to appeal to younger customers.
According to two unnamed sources speaking to Bloomberg, CEO Alan Mulally was ready to kill Lincoln last year. Following the slow production ramp-up of the MKZ combined a with a costly ad campaign, Mulally was frustrated and openly suggested dropping the brand. However, Fields and Jim Farley, Ford's marketing boss, convinced the CEO that the brand was worth saving. They also created a plan to prevent similar problems for new models in the future.
It seems that one part of the strategy may involve waiting until new models are at dealers before starting a big ad campaign for them. Lincoln global director, Matt VanDyke, recently told Autoblog that the division is holding off on a full marketing push behind the new MKC crossover to prevent the supply problems that plagued the MKZ last year. Its big offensive begins in the fall when the CUVs are at all of the dealers and consumers are at home watching more TV. VanDyke also told Bloomberg that Fields, Farley and Joe Hinrichs, Ford president of the Americas, have more direct oversight over new product launches now.

J Mays retiring from Ford design, succeeded by Moray Callum

Ford's highly influential head of design, J Mays, has announced that he'll be retiring from his position after 33 years in the industry, 16 of which were at the Dearborn, MI-based company. Upon departure, he'll be succeeded as group vice president of design by Moray Callum. If that last name sounds familiar, yes, he's the brother of Jaguar's Ian Callum.
It's difficult to explain just how big of a role Mays had on not just Ford's design over the years, but on the entire industry. Before heading to Dearborn, Mays worked for Audi, BMW and then Volkswagen, where he was involved in concept cars that paved the way for design icons like the first-generation Audi TT and the Volkswagen New Beetle. As for his Ford resume, it's extensive.
Mays joined the company in 1997 as design director for Ford, Lincoln, Mercury and Mazda, as well as the Premier Automotive Group (Volvo, Land Rover, Jaguar and Aston Martin). He was heavily involved in the Ford Fusion, Focus, Fiesta, Taurus, F-150 and Mustang, while also contributing to concept cars like the Atlas, Evos, 427, Forty-Nine, Shelby GR-1, Lincoln MKZ and the MKC.