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Weekly Recap: Chevy and Alfa plot comeback strategies

Chevrolet and Alfa Romeo were two of the 20th Century's most iconic automotive brands. Chevy embodied America's post-war power and confidence. Alfa was the definition of the stylish Italian sports car. They reached halcyon heights in the 1950s and '60s, before declining precipitously amid new competition, changing consumer tastes, and uneven corporate management. Both say 2015 is the start of something better, and this week Chevy and Alfa laid out ambitious plans and showcased new cars that they hope will make them more relevant this year, and in the coming years. Each brand sits at its own crossroads, and their paths forward are as different as the Chevy Cruze and the Alfa Romeo Giulia. Chevy is still a sales beast, as evidenced by its volume of 4.8 million vehicles sold around the world last year. Chevy executives are fond of saying one of their cars is sold every seven seconds, which illustrates the strength and reach of a car brand that is the fourth largest in the world. "Make no mistake about it, we are a brand for the people," said General Motors North America president Alan Batey. But he wants consumers to want to buy a Chevy for its design and technology, not simply because it's affordable. That starts with all Chevys now featuring a distinctive a family look, with sporty cues from the Corvette or strong lines that riff on the Silverado pickup. "We want people to fall in lust with our cars," said Mike Pevovar, executive design director for Chevy passenger cars. "That initial emotional attraction has to be right on the exterior, and that's where form comes into play." Chevy is also loading up its cars, like the freshly unveiled 2016 Chevy Cruze, with technology to appeal to a younger crowd that prizes connectivity. The Cruze will offer Apple CarPlay and Android Auto with its MyLink infotainment system, and OnStar with 4G LTE and wifi. Seeking out younger buyers is also sound business practice: Millennials now outnumber Baby Boomers as the largest single age group in the United States. Younger buyers also can improve a brand's image, which is another area where Chevy would like to improve. Chevy ranks 82nd on Interbrand's Best Global Brand's list, behind 11 other automakers. Apple is No. 1. "We need our own variation of the Genius Bar," Batey said. 2016 Alfa Romeo Giulia View 3 Photos Meanwhile, Alfa is in different shape.

Performance CNG wants to crowdfund natural gas-powered Ford Mustang

Soliciting investments to develop a street-legal compressed natural gas (CNG) powered Ford Mustang that can deliver 470 horsepower certainly wouldn't make sense on a site called Indiestopstop. Nope, Indiegogo is the more-appropriately-named site that one Michigan entrepreneur is using to try and crowdfund his CNG 'Stang. He's looking to raise $55,000. Michigan's Daryl Patrishkoff and his company Performance CNG LLC showed off their converted 2003 Mustang last year at the Woodward Dream Cruise in Royal Oak, MI in an effort to get some exposure for the car, which can run on both gas and CNG. The company and its three-man team is looking to further develop the project in the name of a fueling source that is 40 percent cheaper than gasoline, throws off as much as 30 percent fewer tailpipe greenhouse gas emissions and makes the country less dependent on foreign oil. Performance CNG estimates that just 120,000 of the world's 15 million CNG-powered vehicles are in the US and is calling for more. As for the $55 grand, Patrishkoff estimates that more than half of that amount would be committed to the Environmental Protection Agency (EPA) testing of emissions, fuel economy and horsepower. The problem? As of right now, only $150 has been raised. Check out Performance CNG's press release below and see the fundraising effort on Indiegogo here. Eco-Friendly Muscle Car? CNG vehicles save money, emit less pollution and creates jobs from American-mined fuel SHELBY TOWNSHIP, Mich., May 5, 2014 /PRNewswire/ -- Daryl Patrishkoff of Shelby Township, MI, has a vision for the American automotive industry. He firmly believes that our fuel of choice should be Compressed Natural Gas (CNG), not gasoline. Until the full CNG infrastructure is in place a Bi-Fuel vehicle, fueled by either CNG or gasoline upon the drivers command, is the bridge vehicle that can lead this transition. Patrishkoff heads up a (3) man technical team developing this technology. The advantages are: 40 percent savings in fuel costs at the pump 25-30 percent reduction in harmful emissions 100 percent US provided natural gas Meaningful employment for the US economy The most important benefit, however, is that a CNG-powered vehicle runs on fuel that can be mined in America, eliminating the need for foreign oil. "After decades of political rhetoric, these types of vehicles can truly lead the US to energy independence," he said.

Recharge Wrap-up: BMW tests AdBlue pumps, Drivr is a Tesla taxi service

BMW is testing AdBlue pumps in Germany. AdBlue fluid is used to remove NOx from diesel exhaust, and it is stored in its own tank within the vehicle. Filling AdBlue is easy enough for drivers to do it themselves, and with the proliferation of diesel vehicles in Europe, a pump filling system could make more sense than using the current hand-held containers. BMW is testing AdBlue pumps at three fueling stations in Munich and Berlin to help develop further AdBlue dispenser technology. Read more at Green Car Congress. Drivr Green Personal Transportation is a Tesla taxi service in Cincinnati. Two former employees of Tesla Motors founded the startup, which bills itself alongside ride-hailing services like Uber and Lyft. Customers book a ride online, and are picked up by a Tesla Model S. The ride costs $2.50 per mile with a $15 minimum. Drivr currently operates three cars with seven drivers, with plans to lease another 10 Teslas and employ up to 30 drivers. The service will also be expanding to Denver soon, according to the website. Learn more at the Drivr website, or read more at Clean Technica. Ford is opening a research and development facility in Silicon Valley. The Ford Research & Innovation Center, which will be located less than three miles from Tesla Motors headquarters in Palo Alto, California, is expected to be one of the automotive industry's largest R&D facilities. "We're driving to be both a product and a mobility company, and ultimately to change the way the world moves," says Ford CEO Mark Fields. Read more at Automotive News. Law firms advising Fisker Automotive have been denied a $2.50-million fee enhancement in the car company's bankruptcy. Brown Rudnick LLP and Saul Ewing LLP were denied the extra fees, as a Delaware bankruptcy judge ruled there is "no evidence" that the firms provided anything more than what they originally expected. In denying the fee enhancement, the judge cited a "very high bar" for such awards. Read more at Law360. Featured Gallery BMW Tests AdBlue Pumps in Germany Related Gallery Tesla Factory News Source: Green Car Congress, BMW, Clean Technica, Drivr, Automotive News Green BMW Fisker Ford Tesla Transportation Alternatives Diesel Vehicles Electric recharge wrapup