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Ford earnings take a dive on investment, slowing sales; workers get $6,900 in profit sharing

Ford Motor Company's pre-tax profits for 2014 took a beating, falling to $6.3 billion, a $2.3-billion drop from 2013, while overall revenues fell from $139.4 billion to $135.8 billion. Net income for 2014, meanwhile, plunged 56 percent, from $7.18 billion to $3.19 billion. Yeah, those aren't great numbers. While Ford's figures are largely down across the board, some of the weaker numbers aren't too difficult to explain away. The company launched 24 vehicles across the globe in 2014, including some of its biggest and most important volume models, like the 2015 F-150, as well as iconic offerings like the new Mustang. The result of this is both increased investment as well as a drop in total sales – US market numbers were down 164,000 units compared to 2013. Recall claims and high warranty costs also did a number on the Blue Oval. "2014 was a solid yet challenging year for Ford - with our investments and a record number of new products launched around the world positioning us for strong growth this year and beyond," Ford CEO Mark Fields said in a statement. Ford's 50,180 UAW workers in the United States will receive profit-sharing checks of $6,900. In some markets, Ford's fortunes were impacted by outside factors. Europe, for example, recorded more sales (up 70,000 units) and higher revenues (up $2.2 billion), but still reported a $443-million pre-tax loss. Blame was placed on the crumbling Russian economy, which has suffered from sanctions and slumping oil prices. Despite its troubles last year, the company still seems bullish on 2015. Ford's pre-tax outlook remains unchanged, as the company expects to make anywhere from $8.5 to $9.5 billion on the back of higher revenue from the company's automotive operations. We expect strong growth and improved financial performance in 2015 driven by our investments in new products and capacity," Ford CFO Bob Shanks said of the company's future.

2015 Ford F-150 brings big aluminum to the Rust Belt [w/video]

Just when you thought you'd figured the fullsize truck market out, Ford goes and throws us a massive curve ball with the 2015 F-150. The big headline news aren't tow or payload ratings, though we're sure those figures will be fully competitive if not class leading, they haven't yet been announced. Instead, the big headline news Ford is highlighting are the truck's new aluminum-intensive structure and 2.7-liter EcoBoost V6 engine.
And with good reason - all that aluminum means that Ford was able to cut a massive 700 pounds from the truck's curb weight. That is going to cause all sorts of great things to happen to the 2015 F-150's driving dynamics, performance and fuel efficiency, not to mention its ability to haul heavy loads. For those customers worried about the strength of aluminum versus the more conventional steel, Ford is quick to point out that many military vehicles, such as the HMMWV and Bradley Fighting Vehicle, use a very similar sort of aluminum alloy in their construction.
It's also worth mentioning that the backbone, a fully boxed ladder frame, is hewn from high-strength steel. Ford says "2015 Ford F-150 is the strongest and most durable F-150 ever," for what it's worth, claiming that "torture tested" in labs and in the real world for more than 10 million miles. What's more, the truck, in disguised form, completed all 883 miles of the Baja 1000.

Petersen Museum celebrates 50 years of Ford Mustang with special exhibit

If you're a pony-car enthusiast, this is your year. Not only has Ford introduced an all-new Mustang, but it's also the 50th anniversary of the original. Celebrations and commemorations have been scheduled throughout the year, and not the least of them is the latest exhibit at the Petersen Automotive Museum in Los Angeles. Called "Mustangs Forever: 50 Years of a Legend", the exhibit includes Mustangs from every generation of the iconic pony car, including the 1965 convertible Ronald Reagan drove during his California gubernatorial campaign, a 1971 Mach 1 Cobra Jet, a 1974 Mustang II, 1993 SVT Cobra, 2000 Cobra R and a 2006 Shelby GT-H. Special sections focus on motorsports, aftermarket modifiers and limited-edition models. The display opened on Sunday with the Mustang Madness spectacular and will run for the next six months, but if you're not heading to Southern California within the coming half-year then you can scope out all the action in our live gallery of photos above.