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Ford only automaker to make 2012 Buzz Rankings, Toyota most improved

Ford landed itself a spot among the top 10 brands in the 2012 Buzz Rankings. The annual index scores 1,100 brands in 41 categories to determine which nameplates had the most positive buzz throughout the year.
For the third year in a row, Subway took the top honors overall with a score of 40.3, and Ford was the only automaker to break into the top 25 by earning a sixth-place finish overall. The manufacturer earned a score of 32.1 points, which was enough to push it up one spot from the 2011 Buzz Rankings. Honda managed 21.2 points overall, which is still well behind 25th-place Kohl's at 26.5 points. Toyota, Volkswagen and BMW all round out the top five automakers.
The 2012 Buzz Rankings also keep track of which brands improved the most over the past year, and this year, Toyota was the manufacturer with the largest leap forward. The Japanese automaker jumped from just 14 points in 2011 to 20.5 in 2012. Chrysler, Kia, Dodge and Volkswagen all saw sizable steps forward as well. Be sure to head over to the Brand Index site for more information.

Ford books $1.2B profit in second quarter on strength of trucks

Ford is rolling along nicely, with a positive second-quarter sales report and a $2.3 billion profit in North America. The Dearborn, Michigan-based manufacturer captured $1.2 billion globally from April to June, with a $177 million profit in Asia. Even in Europe, the land of doom and gloom for automakers not named Mazda, Ford saw some success as it lowered its expected full-year loss from $2 billion to $1.8 billion. The company lost $348 million in Europe during the second quarter, which, believe it or not, represents a $56-million improvement over 2012.
According to the report on CNBC, Ford enjoyed a three-percent increase in pre-market trading thanks to the news. The strong demand for the F-150 propelled growth in the US market, while Ford's 47-percent increase in Asian sales can be attributed to the new EcoSport crossover and Kuga (Ford Escape in the US) arriving in the somewhat fragile Chinese market.
Pre-tax profits for Ford are expected to be in the neighborhood of $8 billion by the end of the year, with sales the US, Europe, and China all looking up. The company also shifted $4.78 billion of asset-backed debt in the form of bonds, according to a report by Bloomberg. This move came amidst rumors of the Federal Reserve cutting back on its $85-billion-per-month bond purchases. Ford wasn't alone among automakers looking to sell off debt, though, as Mercedes-Benz and Nissan shifted around $1 billion each in bonds relating to auto loans.

2016 Ford Explorer configurator reveals $30,700* base price, Platinum starts at $52,600*

The a la carte menu for the 2016 Ford Explorer is ready for your... umm... exploring. The first page of the refreshed model's configurator reveals the lineup, including the new Platinum trim, and price increases for three of the carryover models. The base Explorer doesn't change by one red cent: it can still be had for $30,700. The XLT needs $33,400 (a $400 price bump), the Limited goes for $41,300 (a not insignificant $2,900 price increase), and the Sport requires $43,300 (a $200 increase). That new Platinum model goes where no Explorer MSRP has gone before, beginning at $52,600 (*all prices are subject to an $895 destination charge). However, since Ford has put almost everything in it, you can't jack the price up too much further unless you lose your mind in the accessories catalog. You can quickly head that way lower down the order, though. The Limited's price jump appears to be due to the voice-activated navigation system, which comes standard; it was formerly part of a $2,600 option package. The Limited goes up by just $995 when specced with the new 2.3-liter EcoBoost, which raises the power over the 2.0-liter EcoBoost it replaces to 270 horsepower and 300 pound-feet of torque, but doesn't incur any fuel economy penalty. All-wheel drive tacks on another $2,000, safety features like active park assist and lane departure warning come as part of $3,000 Equipment Group A, and you'll still have another three pages of options to get through. On the other hand, if you just want to get your family bundle into an Explorer without spending a bundle, the base model doesn't offer any packages and only has one option over $200. Let the research begin.