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Ford pulling out of V8 Supercars after 2015

Australian racing fans are staring down the end of an era as news breaks that Ford will no longer participate in the V8 Supercars series. Although the official announcement has yet to be made, the decision – as reported widely in the automotive press Down Under and in global motorsport publications – indicates that the Blue Oval automaker has already confirmed its intentions to its shareholders early on Monday to shut down its factory effort in the popular tin-top series at the end of next season. The move will mark the end of an era for what has become the International V8 Supercars Championship. Alongside GM's Holden division, Ford was one of only two manufacturers competing in the series from its inception in the late 1990s through last year when a change in regulations opened the door for entries from Nissan, Volvo and Mercedes. Further rule changes are expected to attract even more manufacturers to the series, with Lexus said to be first among them. Over the past eighteen seasons, the V8 Supercars Championship has been won in a Holden Commodore fourteen times, leaving Ford to win the title only four times with successive versions of the Falcon. Eleven of the cars on the grid this season were Commodores, compared to only seven Ford Falcons between two teams that will need to switch to another manufacturer for the season after next – although some could opt to stick with their Fords for one more season, even without factory support, until the open 2016 regulations take effect. The decision follows Ford's announcement last year that it will cease manufacturing in Australia by 2016, ending a 90-year presence Down Under that stretches back to 1925. Blue Oval models like the Falcon, previously unique to the Aussie market, are being replaced by imported models like the Mondeo and Mustang.

Recharge Wrap-up: Ford steals Best Green Brand spot from Toyota, EV buyer survey goes online

Chevrolet is one of the Top Global Green Brands of 2014, according to brand consultancy firm Interbrand. Chevy ranks number 32 on the list, which cover brands across a wide variety of segments. The report measures brand perception and brand performance, and the gap between the two is small for Chevrolet. "The company is not only actively demonstrating its environmental commitment," says Interbrand CEO Jez Frampton. "It's communicating those efforts in an authentic way that resonates with customers." Chevrolet cites its Spark EV, Volt and Cruze models as reason for its green cred. This is the first time Toyota didn't take the top spot. Being 32nd is good and all, but other automotive brands ranked much higher than the Bowtie. Ford, Toyota, Honda and Nissan took the top four spots in the report, respectively, with BMW, Volkswagen and Mercedes-Benz all besting Chevrolet. The big takeaway here is that Ford topped the list. In the Top Global Green Brand list's four-year history, this is the first time Toyota didn't take the top spot. Ford was second on the list last year, and 15th in 2012. "Ford embodies everything the business of the future must be: efficient, visionary, flexible, adept at problem-solving, cooperative, and focused on creating shared value," Interbrand says on its website. "From unveiling a first-of-its-kind solar-powered vehicle, the C-MAX Solar Energi Concept, to partnering with peers across sectors to do the seemingly impossible - like creating bio-plastic out of tomato fiber with Heinz-Ford is showing us what's possible." It bears mentioning that Ford's most recent MPG adjustments came after the study was conducted. Ford is also making the news for its 1.0-liter EcoBoost engine earning International Engine of the Year for the third straight year. Awarded Best Engine Under 1.0 Liter, the turbocharged three-cylinder motor earned high praise from judges. "This year's competition was the fiercest yet, but the 1.0-liter EcoBoost continues to stand out for all the right reasons – great refinement, surprising flexibility and excellent efficiency," said International Engine of the Year co-chairman Dean Slavnich. "The 1.0-liter EcoBoost engine is one of the finest examples of powertrain engineering." The 123-horsepower engine powers the Fiesta 1.0-liter EcoBoost, and will be available in a version of the Ford Focus in the US later this year. See more about the award in the press release, below.

Report: GM struggling to market turbo technology

In the automotive realm, marketing can sometimes prove just as important as the actual product. Take, for instance, Ford's well regarded EcoBoost technology, which couples turbocharging with direct injection to produce more horsepower and reduce fuel consumption. Would it surprise you to hear that General Motors has had similar technology on the market for over three years?
It's true. GM's first turbocharged, direct injected powerplants hit the market for the 2007 model. The 2.0-liter Ecotec mills put down an impressive 260 horsepower and a matching 260 pound-feet of torque, and they were lauded by the press in the engine bays of the Pontiac Solstice, Saturn Sky, Chevrolet Cobalt SS and Chevrolet HHR SS. But few people outside a core group of enthusiasts actually remember this fact.
Says Uwe Grebe, executive director of GM's global advanced engineering, "We didn't have a badge and say, 'This is the most important thing we will put on all our brochures.'" Ford, however, did just that, and it's EcoBoost engines are right at the tips of all our tongues when we discuss today's most advanced powerplants. So, how does The General fix its mistake?