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Chevy Silverado frame twist test a marketing victory versus Ford

The pickup market is so competitive that all three major American makers are constantly trying to find a way to prove their product is the best. The new 2015 Ford F-150 is grabbing headlines at the moment by winning awards and posting segment best numbers. But in a new video, Chevrolet is taking aim squarely at the 2015 F-250 Super Duty in a battle of heavy-duty truck supremacy against the 2015 Chevy Silverado 2500HD... well, in a single metric anyway.
The big numbers from pickups often come down to payload, towing rating and fuel economy, but for this test, Chevy and Howie Long are challenging the torsional rigidity of the trucks' frames, specifically which one flexes less. Long plays the everyman here having the Chevy engineer explain what's going on in the tests. Unsurprisingly for a video on Chevy's official YouTube page, the 2500HD wins out by a good margin. The company also reports that similar results as shown here have been certified in third-party testing.
Check out the video to see the full test. While this might seem like a marketing win for Chevy, Ford isn't immune to it, either. In 2009, the Blue Oval uploaded a similar video comparing the flex under 225 pounds of weight from the bare frames of the F-150, Chevy Silverado, Dodge Ram (as it was still called at the time) and the Toyota Tundra. The results fell in the Blue Oval's favor, as you can see here.

Ford unveils Mustang 50th anniversary logo, plans merchandise

The Ford Mustang turns 50 years old this year, and this is the logo that will announce the milestone occasion on a special line of merchandise. The graphic is the result of an internal design competition, and Ford will give 50 different companies the license to use it on traditional logo merchandise like shirts and watches, along with some untraditional items like pinball machines.
Ford is going to begin the celebrations at this week's New York Auto Show and continue them throughout the year, but April 17 is the official birthday of the the pony car that just won't quit. You can expect to start seeing anniversary merchandise in the next couple of weeks.

Ford upgrade kit takes Focus ST to 275 hp and 296 lb-ft

If you drive a 2015 Ford Focus ST but are already jealous of the 345-horsepower 2016 Focus RS that's on the horizon, Ford Performance has a new upgrade kit that could be a great compromise. Developed by the Blue Oval experts at Mountune, the MP275 setup takes the hot hatch's output to 275 hp and 296 pound-feet of torque when running on 93-octane fuel. Those are gains of 23 hp and 26 lb-ft, respectively. Providing much of the kit's extra oomph is a recalibrated ECU with more aggressive engine mapping. The company claims that the upgrade also improves throttle response, and it keeps the Focus ST 50-state emissions legal. In addition, customers get a Mountune high-flow intercooler, a new air intake, and all of the necessary hardware to mount the components in the engine bay. For those concerned about reliability, when an authorized Ford Performance technician installs the parts, the Focus maintains the factory warranty. The MP275 kit currently retails for $1,900 on the Ford Performance website. For added protection during harsh weather, customers can also get an end cap for the cone air filter for $15. Related Video: Ford Performance Upgrade Kit for 2015 Focus ST Boosts Output to 275 Horsepower, 296 Lb.-Ft. Torque • Ford Performance mountune Focus ST kit for 2015 optimizes performance without sacrificing reliability • Sold through Ford Performance Parts, the kit maintains the base car's factory-backed three-year/36,000-mile warranty • Package adds 23 horsepower and 26 lb.-ft. of torque DEARBORN, Mich., Aug. 18, 2015 – Focus ST customers can get more performance out of their vehicle thanks to a new kit from Ford. And on that front, the new Focus ST mountune upgrade kit delivers in spades. The idea of a street-legal, reliable, largely stock 2.0-liter four-cylinder engine making nearly 300 lb.-ft. of torque might have seemed ludicrous 10 years ago, but the components of the MP275 Focus ST performance upgrade not only combine to produce up to 296 lb.-ft. of torque with 93-octane fuel, they are designed for maximum reliability as well. "The 2015 Focus ST MP275 upgrade is the latest addition to Ford Performance's vast Focus and Fiesta performance catalog that gives enthusiasts the components they need to take their car to the next level," said Adam Gair, product manager, Ford Performance.