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Ford F-150 SVT Raptor sales jumping to new heights

Ford can't seem to build F-150 SVT Raptors fast enough. The off-road-ready trucks have been one of the Blue Oval's most reliable sellers, with record sales in eight of the last 10 months and a 14-percent jump in 2013. That's impressive enough, considering that the least expensive Raptor starts at $44,000. Factor in the modded F-150's fuel economy (it's rated at 11 miles per gallon in the city and 16 on the highway) and a national average gas price, as of this writing, of $3.55 per gallon, and its success is as unlikely as Ford's home team, the Detroit Lions, winning the Super Bowl this year (sorry, Lions fans, we're just quoting the experts in Vegas...).
Yet for some reason, Raptors spend an average of just 15 days on dealer lots before being snapped up, which is a quarter of the 60-day industry average. According to Ford's truck group marketing manager, Doug Scott, it's capability that keeps the Raptor selling strong. "What's helping drive Raptor sales is that Raptor delivers unmatched off-road performance to our customers. Raptor is also proof of our commitment to offer a truck for every customer and continuously improving them to meet our customers' evolving needs."
To address the strong demand for Raptors, Ford will bump production from three trucks per hour to five. Not much, we agree. But building an extra 48 trucks per day, at most, seems like a prudent way of addressing demand without oversaturating what is ultimately a niche market. Check out the press release below for more.

TRANSLOGIC 147: CES 2014 Autonomous Vehicles

We head back to CES in Las Vegas to check on the progress of autonomous vehicles in 2014. We go hands-free on the highway with Audi, narrowly avoid a collision with Ford and hear all about BMW's drifting driverless car. But first we take a ride on Induct's self-driving Navia shuttle.

Ford shutters Genk assembly plant in Belgium

Ford has become the latest automaker to close one of its European assembly plants. The facility in question is located in the Belgian city of Genk and has been in operation since the early '60s when it started building the Taunus, Ford's first mass-produced, front-drive model. As part of the plan first announced over two years ago, the Genk Body & Assembly Plant is now closing its doors after half a century in the business and over fourteen million vehicles built. Although the plant itself employed some 5,000 workers, once you take into account the suppliers built up around the plant, the overall impact on employment in the area edges closer to 12,000. Genk Body & Assembly had until recently been tasked with producing the Mondeo sedan (which in its current iteration we know as the Fusion) as well as the S-Max and Galaxy minivans. Production of the Mondeo shifted in 2013 to the company's plant in Valencia, Spain, which also handles the Kuga crossover and Transit Connect cargo van, and will soon take over the minivans from Genk as well. The move follows a similar decision undertaken by General Motors to close the Opelwerk plant in Bochum, Germany. It also reflects a scaling down of automobile production in Belgium specifically: although Audi still manufacturers in Brussels and and Volvo in Ghent, Opel closed its plant in Antwerp in 2000 and Renault ceased production in Vilvoorde back in '97. However Ford still maintains its famous proving ground half an hour to the north in Lommel, Belgium. News Source: AutovisieImage Credit: Kristof Van Accom / AFP / Getty Plants/Manufacturing Ford plant ford s-max ford galaxy