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Ford to kick off F-150 campaign during College Football Playoff

The long-awaited inaugural College Football Playoff will feature the nation's best college teams, with the Oregon Ducks taking on the Florida State Seminoles, and Alabama Crimson Tide facing some team from Ohio. On top of that, though, it'll also see the launch of the very first advertising campaign for the 2015 Ford F-150. Viewers from across the country will see a trio of ads featuring the all-aluminum truck, with two half-minute spots and a full 60-second commercial, all voiced by Denis Leary, touting the F-150's feature set and towing capacity, but passing on mentioning the new truck's class-leading fuel economy. That, Automotive News reports, isn't a miscue by Ford. The company simply didn't have enough time between the EPA's fuel economy announcement and the 2014-2015 Bowl Season to prepare a spot. Expect plenty on the F-150's fuel efficiency in future spots. Interestingly, though, AN is reporting future F-150 advertising won't include a Super Bowl appearance. Ford has made the decision to focus its new truck ads on college football rather than during the NFL championship. "From our point of view, there's no bigger stage to debut the F-150 creative than the College Football Playoff," Keith Koeppen, Ford's US marketing communications boss, told AN. "It's so closely aligned with the passions of our customer." It's those passions that are pushing Ford to kick off its ad campaign for a new truck so much earlier. Speaking to AN, Doug Scott, Ford's truck marketing manager, said that the automaker typically doesn't begin ad campaigns until its dealers have at least a fifty-fifty mix of old and new models, but that it's pushing the 2015 F-150's ads to fit with the college football playoffs. While Ford's focus is on the two semifinal playoff games on New Year's Day and the National Championship Game on January 12, the ads will actually air for the first time on New Year's Eve, when the TCU Horned Frogs face off against the Ole Miss Rebels in the Peach Bowl. The three spots will also be shown during other bowl games, as well. Featured Gallery 2015 Ford F-150 2.7L EcoBoost at Davis Dam News Source: Automotive News - sub. req.Image Credit: Ford Marketing/Advertising Ford Truck ncaa

Ford 1.0L EcoBoost 3-Cylinder: Autoblog Technology of the Year award finalist

As the old saying goes, "There's no replacement for displacement." But these days, many automakers are launching powerful, downsized engines that offer similar or better power output than their predecessors, all while offering improvements in fuel economy and emissions. These days, we're seeing automakers replacing eight-cylinder engines with turbocharged sixes, and the naturally aspirated six-cylinder motors are being phased out in favor of potent turbo fours. But Ford has gone even smaller, offering a three-cylinder, turbocharged engine with one single liter of displacement.
Sure, three-cylinder engines aren't anything new - they've been offered around the globe for ages. But Ford's EcoBoost 1.0L powerplant is perhaps the best application the Autoblog team has tested. Gone are the triple-cylinder complaints of yore - this engine doesn't sound anemic or buzzy, and there's healthy power output on tap. In fact, compared to the 1.6-liter inline-four that Ford also offers in the Fiesta, the 1.0-liter is more powerful, while boasting an impressive 45 miles per gallon on the highway.
This engine has already received numerous accolades, including winning the International Engine of the Year award in 2012, 2013 and 2014. The 1.0L EcoBoost will be available in the refreshed 2015 Ford Focus here in the US.

Jeremy Clarkson chooses his top 10 cars for 2015 and 2016

Jeremy Clarkson is well-known for his role as co-host on the old Top Gear. But the frontman of the upcoming Amazon Prime Show, The Grand Tour, also has a standing column for The Sunday Times in the UK where he reviews the latest cars. With fall nearing, Clarkson put out a list of his top-10 cars from this year and 2015. Some on the list will surprise you, while others represent everything we've come to love about Clarkson. In order to make his list of star cars, the vehicles must offer what co-host James May calls "the fizz." The vehicles, Clarkson claims, have something that is out of the ordinary. Whether it's the car's looks, the way it gets up to speed, or its high-tech gadgets, Clarkson's top-10 list is made up of items that are more than just tools for getting from point A to B. So which ones made the list? Head over to the column in The Sunday Times. Mazda MX-5 Miata 2.0 Sport Recaro Alfa Romeo 4C Coupe Mercedes-AMG GT S Ford Focus RS Ford Mustang Fastback 5.0 V8 GT Volvo XC90 D5 AWD Vauxhall Zafira Tourer 1.6 CDTi Tech Line BMW M2 Ferrari 488 GTB Lamborghini Aventador Related Video: Featured Gallery Jeremy Clarkson's Star Cars For 2015 and 2016 View 11 Photos News Source: The Sunday TimesImage Credit: STEFAN HEUNIS / AFP / Getty Images Celebrities BMW Ferrari Ford Lamborghini Mazda Performance bmw m2 ferrari 488 gtb