We Finance!!! 2010 Ford F-150 Crew Platinum 4x4 Roof Nav Rcam Sony Sync Tow 6cd on 2040-cars

Auto blog

Ex-GM VP LaNeve takes over Lincoln ad agency

Those of you that caught yesterday's op-ed about Lincoln will have heard already, but Mark LaNeve has taken the helm at Team Detroit. Once the North American vice president of sales, service and marketing for General Motors, LaNeve will now head up the agency that handles all of Ford advertising. LaNeve will also run the account for Lincoln. While at GM from 2001 to 2009, the exec oversaw ad campaigns like Cadillac's Breakthrough and sales initiatives like "Employee Pricing for Everyone."
He left in 2009 to join Allstate as chief marketing officer, oversaw the creation of the Mayhem ad spots and was moved into the role of VP of agency operations overseeing Allstate's 10,000 agents. He resigned from the insurer in February 2012 for personal reasons and joined Team Detroit in August 2012 as chief operating officer, in charge of satellite offices in New York and internationally. He replaces ex-CEO Cameron McNaughton, and will continue to hold the title of COO.
Lincoln is trying to get its 2013 back to rights after putting big dollar commercials for the 2013 MKZ on television then having production glitches preventing cars from getting to dealerships. With rumors of a relaunch in the works, it's no surprise LaNeve has been given the reins - and from here it looks like the brand is desperate for the kind of magic he's proved he can marshal. Perhaps he can start by calling a mulligan on the renaming exercise that gave us the hoary "Lincoln Motor Company" and go back to oh, say, "Lincoln." Then he can ask the product folks to get to work on the MKC concept...

3dCarbon now offering body kit for Ford Fusion

A factory-backed body kit by 3dCarbon is now available to Ford Fusion owners who want their car to stand out from the crowd while not being too flashy. The body kit adds a more aggressive front spoiler, side skirts, rear body trim and spoiler that are, in fact, integrated quite nicely into the Fusion's already-comely styling, just as 3dCarbon claims. All Fusions with the kit also receive dual exhaust ports with the stainless-steel exhaust surrounds usually reserved for the Titanium package Fusion EcoBoost models.
A nice detail of 3dCarbon's injection-molded urethane body kit is that it has undergone crash testing to certify that it can withstand crashes up to five miles per hour. Because of this, the kit is warrantied by 3dCarbon for five years or 50,000 miles, much like Ford's warranty on its own parts. In fact, the kit is available through participating Ford dealers and can be financed through Ford Motor Credit. Buyers can purchase the kit - pre-painted or unpainted - and install it themselves, or it can be purchased with a new Ford Fusion and installed at the dealer, pre-painted to factory specifications. Of course, it can also be ordered directly from the source. Take a look at the press release below for more detailed information on the body kit, and let us know what you think of it in Comments.

Ford dealer gives James Robertson new 2015 Taurus

James Robertson, the 56-year-old Detroit native famous for walking 21 miles to work each day for the last 10 years, is behind the wheel again thanks to a gift from a Ford dealer. Robertson became an Internet sensation when the story about his daily ordeal came to light, and a GoFundMe campaign initially hoped to raise $5,000 to buy him a new ride. As of this writing, it has reached over $300,000. He didn't have to dip into any of that money to buy the new car, though. According to The Detroit Free Press, Suburban Ford of Sterling Heights, MI, heard about Robertson's story of never being late to work and having perfect attendance. The dealer is donating a fully loaded, red 2015 Taurus to him. It's not one of our choices, but certainly nothing to sneeze at. Robertson started walking to work in 2005 when his Honda broke down. According to the GoFundMe page, his job is about 23 miles away, but thanks to Detroit's poor bus network, he covers about 21 miles of that round-trip trek on foot each day. Related Video: News Source: The Detroit Free Press, GoFundMeImage Credit: Ryan Garza / Detroit Free Press / TNS / Alamy Live News Auto News Ford Car Dealers Driving Sedan Detroit Michigan charity