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Ford to kick off F-150 campaign during College Football Playoff

The long-awaited inaugural College Football Playoff will feature the nation's best college teams, with the Oregon Ducks taking on the Florida State Seminoles, and Alabama Crimson Tide facing some team from Ohio. On top of that, though, it'll also see the launch of the very first advertising campaign for the 2015 Ford F-150. Viewers from across the country will see a trio of ads featuring the all-aluminum truck, with two half-minute spots and a full 60-second commercial, all voiced by Denis Leary, touting the F-150's feature set and towing capacity, but passing on mentioning the new truck's class-leading fuel economy. That, Automotive News reports, isn't a miscue by Ford. The company simply didn't have enough time between the EPA's fuel economy announcement and the 2014-2015 Bowl Season to prepare a spot. Expect plenty on the F-150's fuel efficiency in future spots. Interestingly, though, AN is reporting future F-150 advertising won't include a Super Bowl appearance. Ford has made the decision to focus its new truck ads on college football rather than during the NFL championship. "From our point of view, there's no bigger stage to debut the F-150 creative than the College Football Playoff," Keith Koeppen, Ford's US marketing communications boss, told AN. "It's so closely aligned with the passions of our customer." It's those passions that are pushing Ford to kick off its ad campaign for a new truck so much earlier. Speaking to AN, Doug Scott, Ford's truck marketing manager, said that the automaker typically doesn't begin ad campaigns until its dealers have at least a fifty-fifty mix of old and new models, but that it's pushing the 2015 F-150's ads to fit with the college football playoffs. While Ford's focus is on the two semifinal playoff games on New Year's Day and the National Championship Game on January 12, the ads will actually air for the first time on New Year's Eve, when the TCU Horned Frogs face off against the Ole Miss Rebels in the Peach Bowl. The three spots will also be shown during other bowl games, as well. Featured Gallery 2015 Ford F-150 2.7L EcoBoost at Davis Dam News Source: Automotive News - sub. req.Image Credit: Ford Marketing/Advertising Ford Truck ncaa

Ford Shelby GT350 Mustang is a lean, mean, Z/28-fighting machine [w/video]

If there's one thing you can count on, it's that the renewed rivalry between the Ford Mustang and Chevrolet Camaro will never, ever cease. For every version of Ford's pony car, there's an equally potent Chevrolet. And so with the debut of the Camaro Z/28 earlier this year, Ford has responded with a track-focused 'Stang of its own, resurrecting the Shelby GT350 name.
It looks to be a fine piece of work, this Mustang, with power coming from a naturally aspirated 5.2-liter V8 that will produce "more than 500 horsepower" and "above 400" pound-feet of torque. That grunt runs to the rear wheels via a six-speed manual transmission, and a Torsen limited-slip differential keeps everything in line.
But that's hardly the most impressive piece of the GT350 puzzle. Ford has increased the Mustang GT's chassis stiffness for duty here in the Shelby, and the coupe employs MagneRide damping which automatically adjusts based on road conditions and driver inputs. It's a first both for the Blue Oval and for the segment. And speaking of firsts, the GT350 uses a flat-plane crankshaft - something Ford has never included in a production V8 before.

J Mays' legacy

Mays is by far not the first designer to use heritage design cues in his work.
The announcement that J Mays will be leaving his chief creative officer role at Ford Motor Company on January 1 ends a 13-year run in one of the industry's top design roles. While best known for having a hand in reborn classics like the Volkswagen New Beetle, Ford Mustang and Thunderbird (above), Mays' legacy is more complicated and nuanced than being considered the father of what is known as "retrofuturism".