Ford F-150 Base Cab 2 Door on 2040-cars

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Car companies used to cook up sales with recipe books

The evolution of automotive marketing has undergone a number of strange phases. Few, though, match the strangeness of the 1930s to 1950s, when automotive marketers turned to cookbooks as a means of promoting their vehicles. Yes, cookbooks. We can't make this stuff up, folks.
This bizarre trend led to General Motors distributing cookbooks under the guise of its then-subsidiary Frigidaire. Ford, meanwhile, offered a compilation of recipes from Ford Credit Employees (shown above). The cookbook-craze wasn't limited to domestic manufacturers, though. As The Detroit News discovered, both Rolls-Royce and Volkswagen got in on the trend, although not until the 1970s.
The News has the full story on this strange bit of marketing. Head over and take a look.

2015 Ford Mustang EcoBoost

Earlier this week, Ford invited us to Charlotte, NC, to ride in an all-new 2015 Mustang fitted with its turbocharged 2.3-liter EcoBoost four-cylinder. It's the first forced-induction, four-cylinder ponycar for the Blue Oval since the sun set on the 1986 Mustang SVO. We jumped at the opportunity, as only a handful of people have ever been in the passenger seat of this new car, and most automotive media won't get as close as we did until this fall.
As we revealed in our Deep Dive, Ford will slot this new turbocharged four as premium powerplant between its naturally aspirated 3.7-liter V6 and the naturally aspirated 5.0-liter V8. At last mention, the automaker said the direct-injected, all-aluminum engine will develop 305 horsepower and 300 pound-feet of torque, returning the best fuel economy of the three powerplants in the process. History buffs will note that those figures are appreciably stouter than the 200 horses and 240 lb-ft that the '86 SVO realized out of the same displacement, and the latter's figures were hugely impressive at the time. On paper, the new EcoBoost four looks to be a good fit for most owners who want to balance performance with efficiency - we were eager to see how it felt from the passenger seat.
Riding Notes

Ford announces 2014 F-150 SVT Raptor Special Edition

Ford has pulled the wraps off its anticipated 2014 F-150 SVT Raptor Special Edition model, a new variant of the popular street-legal off-road specialist. In a nutshell, the "special" is all cosmetic - there are no mechanical upgrades to the truck and its 6.2-liter V8 (411 horsepower and 434 pound-feet of torque), Torsen limited-slip differential, beadlock-capable wheels and internal triple-bypass FOX Racing Shox dampers all remain untouched.
The SVT Raptor Special Edition, which adds cosmetic enhancements to the existing Luxury Package, will be offered in Ruby Red Metallic and Tuxedo Black Metallic with box-side graphics. The interior upgrades include Brick Red seat bolsters (with black inserts), cloth honeycomb highlights and a console top finish panel.
As of now, Ford has only release a couple pictures of the Special Edition model. But check back later, as we will update the gallery when additional high-res images are released later today, and be sure to peruse the press release below for all the details.