68k 4x4 Fx4 Leather Seats Running Boards Ext Cab 5.4 V8 Bedliner 2006 Ford F-150 on 2040-cars

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Chevy Silverado frame twist test a marketing victory versus Ford

The pickup market is so competitive that all three major American makers are constantly trying to find a way to prove their product is the best. The new 2015 Ford F-150 is grabbing headlines at the moment by winning awards and posting segment best numbers. But in a new video, Chevrolet is taking aim squarely at the 2015 F-250 Super Duty in a battle of heavy-duty truck supremacy against the 2015 Chevy Silverado 2500HD... well, in a single metric anyway.
The big numbers from pickups often come down to payload, towing rating and fuel economy, but for this test, Chevy and Howie Long are challenging the torsional rigidity of the trucks' frames, specifically which one flexes less. Long plays the everyman here having the Chevy engineer explain what's going on in the tests. Unsurprisingly for a video on Chevy's official YouTube page, the 2500HD wins out by a good margin. The company also reports that similar results as shown here have been certified in third-party testing.
Check out the video to see the full test. While this might seem like a marketing win for Chevy, Ford isn't immune to it, either. In 2009, the Blue Oval uploaded a similar video comparing the flex under 225 pounds of weight from the bare frames of the F-150, Chevy Silverado, Dodge Ram (as it was still called at the time) and the Toyota Tundra. The results fell in the Blue Oval's favor, as you can see here.

Reborn Ford Escort could make its way to Europe

The Ford Escort concept just unveiled at the Shanghai Motor Show was created with the Chinese market in mind, but it's got people talking all over the world. Not purely fancy, the point of the Escort concept was to give Chinese buyers a preview of what they could expect to see in a Ford showroom in the near future. If Ford wasn't seriously considering the new Escort for other countries, a report in Auto Express indicates that the concept's reception has changed all that.
No less than the incoming chairman of Ford UK said "it could work in other places," bolstering the comments of "a senior Ford insider" who said the question of bringing the car to Europe to slot in underneath the Focus had been raised. That's a long way from anything of the kind happening, which would require Ford to figure out how to sell it for the right price and not torpedo the company reputation among Euro buyers. In any case, we'd be as intrigued as anyone if an Escort resurrection created the next 'who knew?' market segment of few-frills transportation offered by non-Asian carmakers.

Autoblog Podcast #417

Episode #417 of the Autoblog Podcast is here, and this week, Dan Roth, Steven Ewing, and Brandon Turkus talk about what we're expecting to see at the upcoming 2015 Chicago Auto Show that kicks off on February 12. Of course, the podcast starts with what's in the garage and finishes up with some of your questions, and for those of you who hung with us live on our UStream channel, thanks for taking the time. Check out the rundown with times for topics, and you can follow along down below with our Q&A. Thanks for listening! Autoblog Podcast #417 The video meant to be presented here is no longer available. Sorry for the inconvenience. Topics 2015 Chicago Auto Show In The Autoblog Garage 2015 Bentley Continental GT Speed 2014 Ford F-150 Tremor Long-Term 2015 Volkswagen GTI Long-Term 2014 Jeep Cherokee Hosts: Dan Roth, Steven Ewing, Brandon Turkus Runtime: 01:25:53 Rundown Intro and Garage – 00:00 Chicago show – 27:37 Q&A – 47:27 Get The Podcast UStream – Listen live on Mondays at 10 PM Eastern at UStream iTunes – Subscribe to the Autoblog Podcast in iTunes RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Feedback Email – Podcast at Autoblog dot com Review the show in iTunes