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Has the auto industry hit peak hybrid?

Hybrids are known for their great fuel economy and low emissions, but it looks like given current market conditions, only about three percent of new car consumers are willing to pay the premium for them. A new study from IHS/Polk finds that the hybrid market share among overall US auto sales are falling, despite more models with the technology on sale than ever before.
The study examined new car registrations in March from 2009 through 2014. In that time, the auto industry grew from 24 to 47 hybrid models available to consumers, but market share for the powertrain remained almost stagnant in that time. As of 2009, hybrids held 2.4 percent of the market; it fell slightly to 2.3 percent in 2010 and grew to 3.3 percent in 2013. However, 2014 showed a drop back to 3 percent. Overall hybrid sales have been growing since 2010, but they just aren't keeping up with the total auto market.
According to IHS/Polk, this isn't what you would expect to see. Usually, each new model in the market brings along with it a boost in sales. The growth in hybrid models 2009 to 2014 should have shown a larger increase in share for the segment.

Ford Claims Focus As World's Best-Selling Car For Second Year In A Row

Ford Motor Co. has claimed its Focus sedan beat out the Toyota Corolla for the title of 'best-selling car in the world' for the second year in a row. The declaration was based on independent sales figures from January to September of 2013, according to USA Today. Last year, Ford used data from the analysis firm Polk to support its claim of having the best-selling car of 2012. Toyota objected, stating the Corolla sold more units. The numbers eventually showed that the Ford Focus was the best selling nameplate of the year, but may have been second to the Toyota sedan overall since multiple variations of the Corolla are sold under different nameplates around the world. Data from the analysis firm R.L. Polk found Focus registrations from January through September 2013 reached 856,587. Ford can thank booming car sales in China, where the automaker sold 303,481 units, for a sizable chunk of that number, which was a 16 percent increase over 2012. "Our success with Focus is the result of Ford's connection to our customers all over the world," said Jim Farley, an executive vice president at Ford. The Focus and Corolla both compete in the popular small sedan segment, along with other hot-selling cars like the Honda Civic, Hyundai Elantra and Chevrolet Cruze. These vehicles make a up a large portion of sales for their respective automakers, as they tend to hit a sweet spot for many consumers, coming with a starting sticker price under $20,000, solid fuel economy, plenty of cargo and passenger room and, lately, sharp exterior design and sportier driving dynamics. Related Gallery 2013 Ford Focus ST Test Drive Ford focus

Project Ugly Horse alive and kicking at Road & Track

The hallways of the Autoblog campus are much quieter now that Zach Bowman has taken his prose, along with his welders, wrenches and hammers, over to the digital pages of Road & Track, but that doesn't mean our favorite project Mustang is gone forever. Project Ugly Horse is still coming along, and Zach has gifted us another update on his unfoxy Fox Body.
Last we saw of the Ugly Horse, Zach was strengthening up the '89 Mustang's chassis as he prepares to stuff the turbocharged, direct-injected EcoBoost engine of a Ford Focus ST under the hood. First things first, the old mill must go. Head on over to Road & Track to catch the latest chapter of Project Ugly Horse.