2011 Ford F-150 Svt Raptor * 4x4 * Crewcab * Navigation * Moonroof ~ 6.2l V/8 on 2040-cars

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How and why Ford is rolling out Vignale in Europe

We know that Ford is positioning the new, upscale Vignale brand in Europe to fill a niche market of customers who want a bit more luxury, a lot more service and the same reliability and dependability that a non-Vignale Ford offers. But so far, we've been in the dark regarding how the Blue Oval will sell Vignale vehicles, how many of them will be created, and what the new sub-brand has in store for the future.
Gaetano Thorel, Ford's European marketing head, recently was interviewed by Automotive News and shared details about Ford Vignale. Thorel says, "The Vignale trim line will be priced like an ST model but attract a completely different type of customer." Specifically, he says it will attract customers in the upper 15 percent of the price band who don't want a performance-oriented ST model. He adds that Vignale cars will be about 10 percent more expensive than Titanium-trim cars. About 500 of Ford's European dealers will sell Vignale Fords, Thorel says, "in areas that make sense." The automaker expects 10 percent of its European sales to be Vignale cars, which equates to about 5 percent of its global sales. When asked if there are any other Vignale models planned beyond the Mondeo, Thorel said, "There is nothing written in stone yet."

Ford pits The Stig against Gran Turismo 6 in Focus ST Goodwood run

The Goodwood Festival of Speed is one of the world great automotive gatherings. So, it was the perfect event for Ford to give the refreshed 2015 Focus ST its world debut in front of a loving public. It even surprised us with a new diesel-powered version, as well.
The Blue Oval really put its focus on making the ST a better driver for this refresh. It left its 2.0-liter turbocharged four-cylinder alone to still pump out a respectable 252 horsepower and 270 pound-feet of torque. The changes like a retuned front suspension, electric power steering and improved interior made the hot hatch an even better place to spend time behind the wheel.
To prove that the Focus ST is still as potent as ever, Ford set up a one-on-one race up the Goodwood Hill. But instead of putting the two cars side-by-side, former Stig from Top Gear UK, Ben Collins, piloted the real model up the course, and his rival drove the virtual version in Gran Turismo 6. The two hot hatches set off at the same time to see whether reality could beat the virtual world, and the finish was actually extremely close. Scroll down to watch the video and find out the winner of this battle at Goodwood.

What an Atlas-based Ford F-150 might look like

Just ahead of January's Detroit Auto Show, surprising rumors pegged Ford as revealing some sort of F-150 concept, perhaps as a hurried effort to deflate some of the buzz building around General Motors' new Chevrolet Silverado and GMC Sierra twins, which were also making their auto show debut. Those rumblings turned out to be true, as Ford rolled into the Motor City with its Atlas concept (inset, right), touting the truck's bold styling as a precursor to the next-generation F-Series.
The show truck featured all kinds of clever details, including active wheel shutters and a front air dam that raised and lowered to improve aerodynamics while preserving off-road ability. It also had a genuinely snarly face. And it's that pugnacious snout that may well be on its way to production. The good folks at TopSpeed have worked up the plausible-looking artist's rendering above by cross-referencing the Atlas concept with what little has been revealed from recent spy shots. The look is toned-down pretty dramatically from the concept truck, but its Atlas roots are clear, with a massive three-bar grille and bracket-shaped headlamps hiding a next-generation EcoBoost engine. In the rendering, the show truck's deeply contoured hood and roofline have been ditched and larger, more traditional side mirrors have been fitted - all likely concessions in the move to production sheetmetal.
While Ford has yet to officially announce when it will unveil the 2015 F-150, all signs point to next year's Detroit Auto Show - one year after the Atlas shrugged off GM's new pickups.