2010 Ford Platinum on 2040-cars

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How and why Ford is rolling out Vignale in Europe

We know that Ford is positioning the new, upscale Vignale brand in Europe to fill a niche market of customers who want a bit more luxury, a lot more service and the same reliability and dependability that a non-Vignale Ford offers. But so far, we've been in the dark regarding how the Blue Oval will sell Vignale vehicles, how many of them will be created, and what the new sub-brand has in store for the future.
Gaetano Thorel, Ford's European marketing head, recently was interviewed by Automotive News and shared details about Ford Vignale. Thorel says, "The Vignale trim line will be priced like an ST model but attract a completely different type of customer." Specifically, he says it will attract customers in the upper 15 percent of the price band who don't want a performance-oriented ST model. He adds that Vignale cars will be about 10 percent more expensive than Titanium-trim cars. About 500 of Ford's European dealers will sell Vignale Fords, Thorel says, "in areas that make sense." The automaker expects 10 percent of its European sales to be Vignale cars, which equates to about 5 percent of its global sales. When asked if there are any other Vignale models planned beyond the Mondeo, Thorel said, "There is nothing written in stone yet."

Ford F-100 'Snakebit' shown off by Gene Simmons and Shannon Tweed at SEMA

Ford, along with KISS bassist Gene Simmons and his wife, Shannon Tweed, used SEMA as a backdrop to pull the covers off Snakebit, a 1956 Ford F-100 pickup truck that's been updated with Shelby Mustang-derived styling bits and a 5.4-liter supercharged V8 engine. All 550 horsepower are funneled through a six-speed manual gearbox to the rear wheels.
Underneath the custom bodywork sits a chassis that's been stretched five inches and a bed widened and bedecked with billet machined pieces that are supposed to look like wood. The 20-inch rear and 18-inch front wheels ape those of past Shelby Mustang models. The interior is swathed in two-tone leather with a bench seat designed to look - try to act surprised - like a Shelby Mustang.
Like what you see? Bidding for the truck will take place in 2014 at an unspecified Barrett-Jackson event (we'd assume Scottsdale). Proceeds will be used to help build a children's hospital in Saskatoon, in the province of Saskatchewan, where Ms. Tweed grew up. See the high-res gallery above and the press release down below for more.

Feds Probe Power Steering In 938,000 Ford Midsize Cars

U.S. safety regulators are investigating complaints that the power-assisted steering can suddenly fail on three Ford midsize car models. The probe covers 938,000 Ford Fusion and Lincoln MKZ cars from the 2010 through 2012 model years, as well as the 2010 and 2011 Mercury Milan. The National Highway Traffic Safety Administration says it has received 508 complaints alleging that the cars lost power-assisted steering, causing increased steering effort. Four complaints say the problem caused crashes, but no injuries were reported. The agency says in documents posted Monday on its website that in many cases, a warning message appeared as the failure happened. Restarting the car corrected the problem in some cases, but the problem returned in others. The agency says it will check the scope and frequency of a problem. It could seek a recall. Ford says it's cooperating with the probe. Shares of Ford Motor Co. rose 6 cents to $14.65 in morning trading Monday. Its shares are down 14 percent over the past year. Related Gallery Our Favorite Hot And Sporty Cars For 2015 Recalls Ford Lincoln NHTSA Ford Motor Company power steering mercury milan investigation