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Ford not backing down on MPG-based marketing strategy

The Blue Oval may have to back off a bit from the green messaging. Ford has had to lower fuel-economy ratings on a number of 2013 and 2014 model-year vehicles, namely its hybrids. And that may force the US automaker to rethink some of its marketing strategy, Automotive News reports. Ford has spent much of the year pushing its fuel-efficiency improvements, with everything from a Super Bowl ad saying its Fusion Hybrid gets "almost double" the fuel efficiency of an average vehicle (after the recalculation, it's now more like 75 percent better) to claiming the Fiesta is the most fuel-efficient non-hybrid in the US (it's actually the Mitsubishi Mirage) to stating the C-Max Hybrid gets better fuel economy than the Toyota Prius V (it doesn't). Nonetheless, Ford doesn't plan on changing its mpg marketing emphasis anytime soon, the company said in an e-mailed statement to AutoblogGreen. "Providing customers great fuel economy is a key part of our Ford vehicle DNA." "Providing customers great fuel economy is a key part of our Ford vehicle DNA," the company said. "We will continue to highlight our vehicles features and attributes in our advertising and marketing, which includes fuel economy and fuel-saving technologies like EcoBoost and hybrids." Earlier this month, Ford said it would lower the fuel-economy ratings of models such as the C-Max, Fusion and Lincoln MKZ Hybrids as well as most of the Fiesta line because of mistakes in the company's internal testing data. It was the second change for the C-Max Hybrid. The good news for Ford is that its fleetwide fuel economy is up almost 40 percent from a decade ago, compared to an improvement of around 23 percent for Toyota. Still, while sales of Ford hybrids and plug-ins are about even with last year through the first five months of 2014, C-Max Hybrid sales have plunged 49 percent from a year earlier. Earlier this year, Ford admitted that the first fuel economy downgrade had a negative effect on sales and we can find proof in the numbers. Before that the change was announced, in August 2013, Ford was consistently selling over 2,000 – and sometimes over 3,000 – C-Max Hybrids a month. In September, it dropped to 1,424, then to 1,438 in October. It didn't climb back above 2,000 until May 2014. The second mpg adjustment was announced in June.

Ford to build next F-150, outgoing model concurrently?

Ford is rumored to be considering concurrent production for old and new F-150 models in a bid to minimize supply chain disruptions and inventory. Automotive News is reporting that the Blue Oval will build both the current F-150 and its replacement, which we showed you testing just last month, side by side for about half a year before switching over entirely to next-generation production.
As IHS Automotive analyst Mike Jackson told AN, "In order to ramp up, you have to retool...and that means you have to take capacity offline." Building both models alongside could allow Ford to cope with the still strong demand for the current F-150, while populating dealer supplies and working out supply chain kinks for the new model before making a full-time switch.
A loss of capacity when demand is so strong, even for a short period, could spell bad news for Ford, which nets an estimated 90 percent of its global profit on pickups and large SUVs. As AN states, Ford produces the F-150 in both Kansas City, Missouri and Dearborn, Michigan, which allows it to maintain some degree of flexibility in production. The new F-150 is expected to arrive at the 2014 North American International Auto Show as a 2015 model, with a design inspired by the Atlas Concept first shown at the Detroit Auto Show last January.

2015 Fisker-Galpin Rocket Quick Spin [w/video]

There is no shortage of fast Mustangs these days. Roush and Saleen will tune your ordinary 'Stang into something really special. Ford itself offers hot coupes like the new Shelby GT350. Don't even get me started on the endless aftermarket catalogs full of bolt-on whats-its and performance upgrades. Standing out within the huge crowd of tuned Mustangs is hard to do. But you'll definitely notice this one. "I always wanted to do a Mustang," Henrik Fisker told me as we walked toward his latest creation, the Rocket, parked outside the Inn at Spanish Bay in Pebble Beach, CA. The man knows a thing or two about design, after all. He penned the BMW Z8, as well as the Aston Martin DB9 and V8 Vantage. But this Rocket is, well, ugly. The rear end isn't totally terrible, and those 21-inch wheels are sort of cool, but taken as a whole, it looks like it swallowed something it doesn't like the taste of. But beauty is in the eye of the beholder – or perhaps, the creator – so we'll let Mr. Fisker explain why the car looks the way it does. See the video below for his brief design walkaround. If you can get past the looks, there's a world of performance to unleash, thanks to the boys at Galpin Auto Sports – the same folks responsible for the GTR1 I drove last year. The Mustang's 5.0-liter V8 gets a 2.9-liter Whipple supercharger that improves output to 725 horsepower (the torque figure isn't available), and the car's suspension has been thoroughly reworked to help put all that grunt to the ground. It's very good, yet very familiar. Let me explain. Driving Notes Like the stock Mustang, it's really easy to drive. The car fires up with a growl, you move the shifter into first gear, and the action of engagement is as solid as it is in the normal 5.0-liter car. Both the clutch and throttle have a progressive action, so it's super easy to launch the Rocket (sorry). Once you get going, there's a ton of power to unleash. It doesn't smack you in the face right up front, though – the power delivery is smooth and linear. Easy to manage, too, thanks to that slick six-speed manual transmission. Credit Ford (and Getrag) for making a manual that's able to handle so much extra grunt. That said, the Rocket feels like your typical fast Mustang. It goes like hell in a straight line and there isn't a ton of steering feel. Galpin retuned the electronic power-assisted steering, but it's still too light considering the added power of the car.