2005 Ford F-150, 4wd, 140k Miles, Lifted on 2040-cars

Auto blog

Has the auto industry hit peak hybrid?

Hybrids are known for their great fuel economy and low emissions, but it looks like given current market conditions, only about three percent of new car consumers are willing to pay the premium for them. A new study from IHS/Polk finds that the hybrid market share among overall US auto sales are falling, despite more models with the technology on sale than ever before.
The study examined new car registrations in March from 2009 through 2014. In that time, the auto industry grew from 24 to 47 hybrid models available to consumers, but market share for the powertrain remained almost stagnant in that time. As of 2009, hybrids held 2.4 percent of the market; it fell slightly to 2.3 percent in 2010 and grew to 3.3 percent in 2013. However, 2014 showed a drop back to 3 percent. Overall hybrid sales have been growing since 2010, but they just aren't keeping up with the total auto market.
According to IHS/Polk, this isn't what you would expect to see. Usually, each new model in the market brings along with it a boost in sales. The growth in hybrid models 2009 to 2014 should have shown a larger increase in share for the segment.

Bring back the Bronco! Trademarks we hope are actually (someday) future car names

Trademark filings are the tea leaves of the auto industry. Read them carefully – and interpret them correctly – and you might be previewing an automaker's future product plans. Yes, they're routinely filed to maintain the rights to an iconic name. And sometimes they're only for toys and clothing. But not always. Sometimes, the truth is right in front of us. The trademark is required because a company actually wants to use the name on a new car. With that in mind, here's a list of intriguing trademark filings we want to see go from paperwork to production reality. Trademark: Bronco Company: Ford Previous Use: The Bronco was a long-running SUV that lived from 1966-1996. It's one of America's original SUVs and was responsible for the increased popularity of the segment. Still, it's best known as O.J. Simpson's would-be getaway car. We think: The Bronco was an icon. Everyone seems to want a Wrangler-fighter – Ford used to have a good one. Enough time has passed that the O.J. police chase isn't the immediate image conjured by the Bronco anymore. Even if we're doing a wish list in no particular order, the Bronco still finds its way to the top. For now (unfortunately), it's just federal paperwork. Rumors on this one can get especially heated. The official word from a Ford spokesman is: "Companies renew trademark filings to maintain ownership and control of the mark, even if it is not currently used. Ford values the iconic Bronco name and history." Trademarks: Aviator, AV8R Company: Ford Previous Use: The Aviator was one of the shortest-run Lincolns ever, lasting for the 2003-2005 model years. It never found the sales success of the Ford Explorer, with which it shared a platform. We Think: The Aviator name no longer fits with Lincoln's naming nomenclature. Too bad, it's better than any other name Lincoln currently uses, save for its former big brother, the Navigator. Perhaps we're barking up the wrong tree, though. Ford has made several customized, aviation themed-Mustangs in the past, including one called the Mustang AV8R in 2008, which had cues from the US Air Force's F-22 Raptor fighter jet. It sold for $500,000 at auction, and the glass roof – which is reminiscent of a fighter jet cockpit – helped Ford popularize the feature. Trademark: EcoBeast Company: Ford Previous Use: None by major carmakers.

Man chases down truck thief and steams it all on Facebook

A Washington man chased down a truck stolen from his family's dealership last Saturday and livestreamed the event on Facebook. According to KOMO, a 2005 Ford F-250 was stolen from Sunrise Auto Sales in Eatonville, Washington on the morning of October 8. Aaron Babcock, who co-owns the small dealership with his father David, told reporters that after reviewing surveillance footage, he later spotted the truck while riding his motorcycle on Webster Road East. "I watched my cameras and found the video of a man lurking around and ending up taking off with my truck," Babcock told KOMO. "Cops came and made a case. Three hours later I was on my motorcycle in Graham, and they drove by me oncoming. It still had dealer stickers on it. It said diesel on the window and it had our dealer plate on it. It stuck out like a sore thumb. It was really easy to see." Once he spotted the stolen Super Duty, he wheeled his bike around and gave chase. He attempted to call 911, but was unsure if the dispatcher heard him due to noise from the wind and the bike's engine. So he fired up Facebook live and started streaming his chase, giving running commentary and updating his location as he chased the slow-moving truck. "I wasn't going to let him get away. I was going to try follow him down. I had no idea what to do," Babcock said. "Nobody could hear me on the phone so I just figured the first thing to do is pull up Facebook live." Babcock's Facebook friends pitched in by calling 911 to report the chase and even jumping in their own cars to follow the truck. At one point, he pulled alongside the truck and recognized both men in the cab. The driver was the man seen lurking around the dealer lot in the surveillance video, and the passenger was an old friend of Babcock's. "I know who you are!" he shouted at them, but the hunkered down and kept driving. Eventually, Babcock lost cell phone signal and the livestream ended. Eatonville police, who by this point were well aware of the incident, caught up with the truck in the 8400 block of 356th Street South in Eatonville. The driver was arrested and the passenger was questioned and released. Both denied stealing the vehicle or knowing it was stolen. Two sets of keys from Sunrise Auto Sales and a stolen credit card were also recovered from the truck. Related Video