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Ford's Farley apologizes for saying Blue Oval tracks customers with GPS

Ford marketing head honcho Jim Farley made waves at CES this week by telling show attendees, "We know everyone who breaks the law, we know when you're doing it." according to a report by Business Insider. Farley continued by saying, "We have GPS in your car, so we know what you're doing. By the way, we don't supply that data to anyone."
Farley has since amended his statement, saying that Ford dose not, in fact, track its customers in their cars "without their approval or consent."
Apparently carried away with a hypothetical notion, Farley was attempting to describe how Ford might be able to employee aggregated user data for things like accurate traffic reporting and pattern spotting. A Ford spokesperson confirmed with Business Insider that its GPS units are not sharing the whereabouts of drivers, though there are a few on-board services that might do so. After opting in to the services (and presumably being made aware of any/all tracking and data collection), Ford's Sync Services Directions and Crew Chief software do, in fact, allow data collection as a means of improving both systems. Farley added that the opt-in data is not shared, even when being tracked.

James May picks 13 most significant cars ever for London Classic Car Show

James May tends to be the most pragmatic of the Top Gear UK hosting crew. Jeremy Clarkson obviously likes his vehicles loud, brash and preferably British, and Richard Hammond seems to have a thing for American muscle. May appears to find joy just in the mechanical nature of things, whether high performance or simply made for getting around. He's getting a chance to put that appreciation on display by curating a 13-car collection at the London Classic Car Show called The Cars That Changed The World. May actually wants to provoke debate from visitors about the exhibit and is separating his choices into two categories: The Halls of Obviousness and The Chambers of Bloody-mindedness. The first bunch includes the usual important vehicles you expect to see, but the other group has the really interesting picks. As May explains these selections in the event announcement, "I believe they are just as significant historically but they've simply been forgotten or misunderstood." The obvious choices are: 1886 Benz Motorwagen 1908 Ford Model T 1938 Volkswagen Beetle 1959 Austin Mini 1964 Ford Mustang 1997 Toyota Prius And the more eccentric ones are: 1901 Waverley Electric 1906 Cadillac Model K 1933 Standard Superior 1972 Honda Civic 1980 Lada Riva 2009 Bruno ExoMars Rover If you notice, there are only 12 vehicles listed above. That's because the final one is being kept secret for show attendees, but May considers it the most significant car ever made. The London Classic Car Show runs at the ExCeL in London's Docklands from January 8-11, 2015. In addition to May's exhibit and the other vehicles there, Formula 1 designer Adrian Newey is also curating a display from his own collection. May is hoping to spur conversations with his choices. Let us know in Comments if you notice any glaring omissions that should be among the 13. Read the full announcement below, along with a brief explanation for each choice from May. GET READY FOR A CLASSIC ARGUMENT 30/12/14 James May has chosen the 13 most significant cars of all time for The London Classic Car Show... but is he right? It's bold, controversial and bound to cause arguments... and that's just the way BBC Top Gear's James May wants it. May has stuck his neck on the line and has chosen what he regards are the 13 most influential cars of all time. The result is The Cars That Changed The World and it's one of the star exhibits at the London Classic Car Show taking place at ExCeL in London's Docklands from 8-11 January 2015.

Ford not backing down on MPG-based marketing strategy

The Blue Oval may have to back off a bit from the green messaging. Ford has had to lower fuel-economy ratings on a number of 2013 and 2014 model-year vehicles, namely its hybrids. And that may force the US automaker to rethink some of its marketing strategy, Automotive News reports. Ford has spent much of the year pushing its fuel-efficiency improvements, with everything from a Super Bowl ad saying its Fusion Hybrid gets "almost double" the fuel efficiency of an average vehicle (after the recalculation, it's now more like 75 percent better) to claiming the Fiesta is the most fuel-efficient non-hybrid in the US (it's actually the Mitsubishi Mirage) to stating the C-Max Hybrid gets better fuel economy than the Toyota Prius V (it doesn't). Nonetheless, Ford doesn't plan on changing its mpg marketing emphasis anytime soon, the company said in an e-mailed statement to AutoblogGreen. "Providing customers great fuel economy is a key part of our Ford vehicle DNA." "Providing customers great fuel economy is a key part of our Ford vehicle DNA," the company said. "We will continue to highlight our vehicles features and attributes in our advertising and marketing, which includes fuel economy and fuel-saving technologies like EcoBoost and hybrids." Earlier this month, Ford said it would lower the fuel-economy ratings of models such as the C-Max, Fusion and Lincoln MKZ Hybrids as well as most of the Fiesta line because of mistakes in the company's internal testing data. It was the second change for the C-Max Hybrid. The good news for Ford is that its fleetwide fuel economy is up almost 40 percent from a decade ago, compared to an improvement of around 23 percent for Toyota. Still, while sales of Ford hybrids and plug-ins are about even with last year through the first five months of 2014, C-Max Hybrid sales have plunged 49 percent from a year earlier. Earlier this year, Ford admitted that the first fuel economy downgrade had a negative effect on sales and we can find proof in the numbers. Before that the change was announced, in August 2013, Ford was consistently selling over 2,000 – and sometimes over 3,000 – C-Max Hybrids a month. In September, it dropped to 1,424, then to 1,438 in October. It didn't climb back above 2,000 until May 2014. The second mpg adjustment was announced in June.