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Ford only automaker to make 2012 Buzz Rankings, Toyota most improved

Ford landed itself a spot among the top 10 brands in the 2012 Buzz Rankings. The annual index scores 1,100 brands in 41 categories to determine which nameplates had the most positive buzz throughout the year.
For the third year in a row, Subway took the top honors overall with a score of 40.3, and Ford was the only automaker to break into the top 25 by earning a sixth-place finish overall. The manufacturer earned a score of 32.1 points, which was enough to push it up one spot from the 2011 Buzz Rankings. Honda managed 21.2 points overall, which is still well behind 25th-place Kohl's at 26.5 points. Toyota, Volkswagen and BMW all round out the top five automakers.
The 2012 Buzz Rankings also keep track of which brands improved the most over the past year, and this year, Toyota was the manufacturer with the largest leap forward. The Japanese automaker jumped from just 14 points in 2011 to 20.5 in 2012. Chrysler, Kia, Dodge and Volkswagen all saw sizable steps forward as well. Be sure to head over to the Brand Index site for more information.

Social media star Scott Monty leaves Ford

It seems weird to think that an automaker could have a social media star, but Ford does. Or at least it did. Scott Monty, its Global Digital Communications Manager, led the company's team for almost six years and forged a reputation as being one of the most talented people in corporate social media. But the guru recently announced that he would be leaving the automaker for an undisclosed job elsewhere.
"I just decided the time was right. I am going to take a little time with my family, and I am going to start on a new adventure pretty soon," said Monty in an interview with AdWeek. He also explained a little about his theory of how companies should use social media. In his opinion, it should be a chance to go beyond standard marketing and build a relationship with people. Businesses need to have a broad focus for its online message, and using just one service isn't enough to be successful.
Under his guidance, Ford expanded its Facebook presence significantly. According to AdWeek, it launched the 2010 Explorer on the popular site. Also, when the company wanted to investigate selling electric models, it initially gauged the public's reaction on Facebook and then advertised them there first. Monty has been a major supporter of Twitter as well to broaden the company's communication with the public.

Mercedes-Benz Sprinter and Ford Transit can haul on the track

Line up any two comparable vehicles, and eople are going to want to race them. Need proof? In its latest track battle, Auto Express wants to know which commercial vehicle can lap a circuit faster - a Ford Transit or Mercedes-Benz Sprinter. Let's face it, neither of these European vans were ever meant to be near the track unless they are delivering a racecar and a ton of parts for a fun weekend, but it's massively fun to watch them give it a go anyway.
The one thing that Auto Express really illustrates here is the modern marvel that is stability control. The driver hops curves, and these big vans lean in the corners like your friend walking home from a long night at the bar. However, because of the amazing stability systems, the vans mostly keep all of their wheels planted and never seem close to getting sloppy, despite their behemoth size.
Unfortunately, the two vans aren't exactly fairly paired. The Ford has a dual rear axle and a few other advantages over the Mercedes, but it's still hilarious to watch them go. Even better, the host breaks down everything happening behind the wheel like these commercial vehicles were two Porsches. Enjoy watching this very unorthodox battle between Ford and Mercedes.