Ford: F-100 F100 on 2040-cars

Auto blog

Crowdsource funding push on to save historic Ford buildings

Detroit has no shortage of old, abandoned buildings, both within the city and in the surrounding communities. Few, though, have the historical significance of the old Ford Highland Park facility. Home to the very first moving assembly line, Highland Park was designed by the legendary Albert Kahn, and was one of the homes of the Model T.
Now, the Woodward Avenue Action Association is attempting to buy both the 40,000-square-foot admin building, which is located off the historic Woodward Avenue, and an 8,000-square-foot garage. The WAAA's goal is to convert the buildings into an automotive heritage center. The Detroit News spoke to the interim director of the WAAA, Deborah Schutt, who commented, "[Metro Detroit has] not been very good at telling our own story. So we've decided, let's pull everything together and tell our story."
The WAAA made an offer of $550,000 to buy the two buildings, and has $400,000 from the Michigan Department of Transportation and another $15,000 from the Michigan Economic Development Corporation. It's trying to raise a further $125,000 through crowd-sourcing, starting a campaign called "Five Dollars A Day," after old Hank Ford's $5-per-day wage for line workers.

James Franco and tiger tease Ford Super Bowl commercial

Ford has just released a teaser for its Super Bowl ad, and unlike just about every other automaker, it seems that the Blue Oval is going to make us wait until Sunday to see the full spot. The teaser is, um, strange.
It stars James Franco, who believes he is Ron Riggle, the comedian, Fox NFL Sunday host and retired Marine lieutenant colonel. There's also a tiger. The vague spot has Franco claiming that "this is no ordinary commercial." You'll note on the bottom right, there's a Ford logo and the hashtag #nearlydouble.
According to Automotive News, it's part of a massive viral effort being pushed forward by Ford and its dealerships. Ford sent different teasers and "vignettes" to dealership employees and asked them to share them on Facebook, Instagram and Twitter, in the hopes of creating a viral effect.

Need for Speed movie casts Mustang in hero car role

Dreamworks Studios, Electronic Arts and Ford Motor Company announced today that the Ford Mustang will play the lead hero car role in the upcoming Need for Speed movie, slated to hit theaters next February. Of course, the Mustang didn't audition for the role like we imagine the film's star, Aaron Paul of Breaking Bad fame, might have. Rather, Ford and Dreamworks struck a partnership deal that meant the Mustang could skip the casting couch. The deal will also see the film's universe populated with other Ford products (gratuitously so, we're guessing), and the automaker will also help the studio promote the video-game-turned-movie next year.
The hero car in question is a special one-off Mustang created by Ford that is making its debut at the E3 video game trade show as we speak. Powered by a supercharged V8 and apparently based on the Shelby GT500, the car's been modified with a widebody kit, 22-inch wheels, larger air intakes and twin hood nostrils. Ford also provided the film's production with an F-450 truck that will be called "The Beast" in the film's story, and a second Mustang to be used during filming as a camera car.
The Mustang's movie career is really taking off, with news of its Need For Speed casting closely following last week's release of the trailer for Getaway, a movie coming out in August that stars Ethan Hawke, Selena Gomez and another Shelby GT500. In addition to Aaron Paul and a modified Mustang, the Need For Speed movie also stars Michael Keaton (cop, we're guessing) and Dominic Cooper (villain, we're guessing), and is directed by Scott Waugh, who directed the Navy SEAL film Act of Valor in 2012.