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How and why Ford is rolling out Vignale in Europe

We know that Ford is positioning the new, upscale Vignale brand in Europe to fill a niche market of customers who want a bit more luxury, a lot more service and the same reliability and dependability that a non-Vignale Ford offers. But so far, we've been in the dark regarding how the Blue Oval will sell Vignale vehicles, how many of them will be created, and what the new sub-brand has in store for the future.
Gaetano Thorel, Ford's European marketing head, recently was interviewed by Automotive News and shared details about Ford Vignale. Thorel says, "The Vignale trim line will be priced like an ST model but attract a completely different type of customer." Specifically, he says it will attract customers in the upper 15 percent of the price band who don't want a performance-oriented ST model. He adds that Vignale cars will be about 10 percent more expensive than Titanium-trim cars. About 500 of Ford's European dealers will sell Vignale Fords, Thorel says, "in areas that make sense." The automaker expects 10 percent of its European sales to be Vignale cars, which equates to about 5 percent of its global sales. When asked if there are any other Vignale models planned beyond the Mondeo, Thorel said, "There is nothing written in stone yet."

UK's Loughborough University improving Ford's 1.0-litre EcoBoost engine

How much does it cost for college students to study zero emissions vehicles? At Loughborough University in the UK, a new Advanced Propulsion Centre (APC) is being built at a cost of a billion pounds ($1.7 billion US). The school has just announce that it will fund a number of grad student positions and is creating a new Chair in Advanced Propulsion Systems, which sounds like a fun job to us. We're weird like that. There will be a total of four professor-type positions in the new Center, including the chair, all focused on teaching students about low-carbon vehicle technologies, specifically electric and hybrid ones. The school is investing 1.5 million pounds ($2.5 million) for the new positions. There is a bigger picture as well, a 26-million pound ($44 million) Advanced Combustion Turbocharged Integrated Variable-valvetrain Engine (ACTIVE) project, which uses funds not only from the school but also from Ford and others. The point of ACTIVE is to study Ford's 1.0-liter EcoBoost engine and "improve further its efficiency and ensure it exceeds 2020 emission regulations." This is already a popular engine for the automaker, and it will need to stay at the bleeding edge of efficiency to remain as important in 2020 as it is today. Loughborough University has been working with automakers on advanced energy technologies for years, for example with Rolls-Royce and fuel cells in 2007 and the Lotus Hotfire engine in 2008. University invests GBP1.5M in advanced propulsion research to advance zero emissions vehicles challenge Loughborough University is investing GBP1.5M over five years in strategic research appointments, inspired by the global challenge to develop the new advanced propulsion technologies required for the move to zero emission vehicles. These appointments reinforce the University's world-class research in low-carbon vehicle technologies, adding new dimensions concerned with electric and hybrid drives. Four appointments will be made, including a Chair in Advanced Propulsion Systems, supported by a number of PhD studentships. The GBP1.5M investment is part of the University's commitment to the recently announced Advanced Propulsion Centre (APC) to support the development of new supply chains for low carbon vehicles. APC is an initiative established by the Automotive Council that will see GBP1 billion of investment from government and industry over the next 10 years.

2015 Ford Mustang vs. Camaro and Challenger [w/poll]

The horsepower wars are tightening among the Detroit Three, as the Ford Mustang, Chevrolet Camaro and Dodge Challenger are getting bigger, more powerful, and yes, more fuel efficient.
That came into sharper focus this week as more information was revealed about the most insane Challenger ever - the 707-horsepower Hellcat - followed quickly by Ford's in-depth showcase of the 2015 Mustang in Dearborn.
It's shaping up to be a golden age for enthusiasts, and what's under the hood is becoming more important than ever.