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National Geographic Channel balances Ford F-150 on four coffee mugs

Proving that there is still something to be learned on television these days, National Geographic Channel recently introduced a new series called Duck Quacks Don't Echo. On the first episode of this science/comedy show, host Michael Ian Black proposes the idea that a truck can be supported with a ceramic coffee mug under each wheel - yes, he says that the entire weight of a truck can be balanced on just four coffee mugs.
Looking to find out whether this is fact or myth, the show uses a regular cab Ford F-150, weighing in at 4,800 pounds, and four average coffee mugs. Lowered onto the mugs, the idea is quickly put to the test. Can the cups hold up under 4,800 pounds? If so, what, exactly, would it take to break them? Scroll down below to find out.

2015 Ford F-150 shaves 700 pounds, adds 2.7-liter EcoBoost [w/video]

The Ford F-150 is one of the best selling vehicles on the planet. Considering that, one can imagine that when it comes time for a redesign, there are hardly any half measures. For its lucky thirteenth generation, Ford has gone all-in on the single most important vehicle in its portfolio, redesigning it from the ground up.
The big news is the F-150's new, lightweight, Atlas-inspired body. Ninety-three percent of that new body is made from a sort of aluminum alloy not unlike what the US military uses in its M2 Bradley fighting vehicles and Humvees, and it accounts for up to 70 percent of the F-150's 700-pound weight reduction. As a side benefit, the aluminum body should prove more resistant to dents and dings. Built Ford tough, indeed.
If you're wondering where the other 30 percent of that 700-pound weight loss went, 8.5 percent (60 pounds) came from the increased use of high-strength steel (up from 23 percent to 77 percent) in its ladder-box frame. Ford claims this steel is comparable to some of the heavy duty pickups used by its competitors, with a PSI rating of 70,000.

Ford files trademark application for 'Model E'

In early December, Ford filed an application with the US Patent and Trademark Office for the name "Model E." Historically, Ford never produced a Model E, and while automakers are known to file for trademarks they never use, some have wondered if the application might be used for a concept car.
Based on other recent events, though, it could be a legal move. In 2000 Ford sued an online start-up called Model E over the similarity of that name to Ford's industry-shaping Model T, but the judge dismissed the case citing lack of proper grounds. In August 2013, Tesla applied for trademark registration for Model E, and at the time, Ford said it would review the application. Tesla actually made two applications for Model E, one for automobiles and structural parts therefore, the other for "providing maintenance and repair services for automobiles," and there are plenty of theories about what the name could be applied to.
The Published for Opposition date for Tesla's applications is December 31, 2013, after which anyone who thinks they'd be harmed by Tesla being granted the trademark gets 30 days to register their issues. This is just speculation, but Ford's application - which was filed for automobiles only - might be about protecting what it sees as unwelcome encroachment on the name Model T, protection it wasn't able to enforce before when the stakes were only online and much smaller.