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Ford not backing down on MPG-based marketing strategy

The Blue Oval may have to back off a bit from the green messaging. Ford has had to lower fuel-economy ratings on a number of 2013 and 2014 model-year vehicles, namely its hybrids. And that may force the US automaker to rethink some of its marketing strategy, Automotive News reports. Ford has spent much of the year pushing its fuel-efficiency improvements, with everything from a Super Bowl ad saying its Fusion Hybrid gets "almost double" the fuel efficiency of an average vehicle (after the recalculation, it's now more like 75 percent better) to claiming the Fiesta is the most fuel-efficient non-hybrid in the US (it's actually the Mitsubishi Mirage) to stating the C-Max Hybrid gets better fuel economy than the Toyota Prius V (it doesn't). Nonetheless, Ford doesn't plan on changing its mpg marketing emphasis anytime soon, the company said in an e-mailed statement to AutoblogGreen. "Providing customers great fuel economy is a key part of our Ford vehicle DNA." "Providing customers great fuel economy is a key part of our Ford vehicle DNA," the company said. "We will continue to highlight our vehicles features and attributes in our advertising and marketing, which includes fuel economy and fuel-saving technologies like EcoBoost and hybrids." Earlier this month, Ford said it would lower the fuel-economy ratings of models such as the C-Max, Fusion and Lincoln MKZ Hybrids as well as most of the Fiesta line because of mistakes in the company's internal testing data. It was the second change for the C-Max Hybrid. The good news for Ford is that its fleetwide fuel economy is up almost 40 percent from a decade ago, compared to an improvement of around 23 percent for Toyota. Still, while sales of Ford hybrids and plug-ins are about even with last year through the first five months of 2014, C-Max Hybrid sales have plunged 49 percent from a year earlier. Earlier this year, Ford admitted that the first fuel economy downgrade had a negative effect on sales and we can find proof in the numbers. Before that the change was announced, in August 2013, Ford was consistently selling over 2,000 – and sometimes over 3,000 – C-Max Hybrids a month. In September, it dropped to 1,424, then to 1,438 in October. It didn't climb back above 2,000 until May 2014. The second mpg adjustment was announced in June.

Shelby GT350 to be auctioned for charity at Barrett-Jackson in January

If you just have to be the first person in the world to possess the latest Ford Shelby GT350 Mustang, then you need to be bidding during the Barrett-Jackson auction in Scottsdale, AZ, on January 17. That's because Ford is offering the chance to own the inaugural production example of its latest premiere pony car there. The buyer of the first GT350 gets to choose from any color and all of the available packages for their car. Although, the real highlight is probably being among the first to listen to the 5.2-liter V8 under the hood with its flat-plane crankshaft. Ford promises that the mill makes over 500 horsepower and more than 400 pound-feet of torque. To sweeten the deal even further, all of the proceeds of the sale go to the JDRF, a charity that funds type 1 diabetes research. There's no reserve on the auction for the GT350 but don't expect a bargain. Last year, the first 2015 'Stang raised $300,000 for the JDRF at the Barrett-Jackson sale, and the initial Chevrolet Camaro Z/28 brought in $650,000 for charity. You can read Ford's entire announcement about the event below. FORD MOTOR COMPANY TO SELL NEW SHELBY GT350 MUSTANG AT BARRETT-JACKSON SCOTTSDALE AUCTION TO BENEFIT JDRF First publicly available production unit of the all-new Shelby GT350® Mustang to be auctioned by Barrett-Jackson Scottsdale Auction, with all proceeds benefiting JDRF Winning bidder will be able to choose from available colors and packages for Shelby GT350 Ford-sponsored ride-and-drives during the auction will feature a full lineup of 2015 vehicles Ford Motor Company will commemorate the 50th anniversary of the legendary Shelby GT350 Mustang by auctioning the first production unit of the new-generation car available to the public for charity at Barrett-Jackson in Scottsdale, Arizona. All proceeds will benefit JDRF, the country's leading global organization funding type 1 diabetes research. Live coverage of the auction of the Shelby GT350 will air on Velocity on Saturday, Jan. 17, 2015. The winning bidder of lot No. 3008 – selling at No Reserve – will become owner of the coveted first retail production unit of Ford Shelby GT350, and choose from available Shelby GT350 colors and packages. In January 1964, Carroll Shelby and Ford Motor Company forever altered the automotive industry with the introduction of the GT350. It was offered through Ford dealers from 1965 through 1970.

Saab-powered Ford is the most unlikely drift car we've seen

Yes, you read that headline correctly. It's supposed to be a Saab-powered Ford, and not the other way around (although we fully support the notion of a Sonnet with a Flathead V8). Apparently, some lunatic in the UK took an ass-less 1953 Ford Anglia, paired it with a turbocharged Saab engine, and tuned the entire thing to go drifting. We like it. Called Urchfab, it's the subject of Carfection's (the blokes formerly known as XCar) latest video. Aside from looking like an extra from the British version of Mad Max, it has a problem with grip, in that there's just too much of it. This car is a fabber's dream, as we get to see its unnamed owner fashion new bits and bobs for the suspension before having an unfortunate encounter with a wall at Castle Combe. You can check out the full video up at the top of the page for a closer look at this monstrous Anglia. Related Video: