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Weekly Recap: Jaguar takes a leap with price cut, new strategy

Jaguar was one of the famous automotive props and plotlines in the now-iconic drama Mad Men. There's a scene where the show's protagonist, Don Draper, deftly undercuts an influential Jaguar dealer by indicating that get-me-in-the-door local radio spots would be an effective way to sell cars like the slinky E-Type. The British executives think this is folly – Draper knows they will – and his advertising strategy wins out over the dealer's approach to move the metal. Jaguar's not doing that, but half a century later in the real world the company is launching plans to make its cars more attainable to new and younger customers like Millenials. These aren't coupons, but this is a leap for Jaguar, which has long banked on sexy styling and its rich motorsports history to overshadow its past mechanical flaws. Put simply, Jaguar is addressing the reasons why people, especially the younger set, don't buy its cars. The 2017 XE will start at $35,895 when it launches next spring – which makes it an attractive buy for a successful, relatively young person. When it's time to move up, the redesigned XF will be more attainable, coming in at $52,895, which is $5,275 less than the 2015 model. The flagship XJ sedan and the enthusiast-oriented F-Type sports car will also get thousands of dollars worth of added standard features, and Jag is actively pitching them as a better value than their competitors. "The Jaguar brand is on the eve of a major transformation that will see it dramatically increase its presence in the United States luxury marketplace with an expanded lineup, pricing focused on the core of the luxury market, and an all-new ownership package with best-in-class coverage," Joe Eberhardt, CEO of Jaguar Land Rover North America, said in a statement. The brand's quality and reliability dings have also lurked in the back of buyers' minds for decades, though that's an outdated notion. Jaguar placed third in J.D. Power's Initial Quality Study in June and was the top-ranked luxury brand in J.D. Power's Customer Service Index in March. Not content, the company is rolling out an enhanced program called Jaguar EliteCare that launches on 2016 models. It offers a five-year, 60,000-mile limited warranty, the longest among its competitors, with free scheduled maintenance during that period. The plan also covers roadside assistance and connectivity features.

The U-2 spy plane needs high-performance cars to help land

Typically, aircraft deploy their landing gear from three main points. Most military aircraft, for example, deploy two gears at the back and one forward, like a tricycle. Some civilian aircraft flip the layout, with two in front and one in back - tail-draggers. The U-2 Dragon Lady is wildly different than any of these. With a 103-foot wingspan but a body that's just 63-feet long, the layout of the U-2 makes a traditional landing setup infeasible. Instead, the U-2 utilizes a pair of wheels, one up front and one in back. With such a bizarre layout, landings are so tough that since the U-2's earliest flights at Area 51, the US Air Force has used high-performance chase cars to guide the pilot down safely. The landing process isn't over there, though. As this video from Sploid shows, balancing out the aircraft to fit the detachable "pogos" – think training wheels for spy planes – is a comical procedure requiring a number of airman using their full body weight to even out the U-2. This video also recaps some of the great vehicles that have served as chase vehicles for this legendary spy plane. They include Chevrolet El Caminos, and the Fox-body Ford Mustangs so favored by the California Highway Patrol. For the last several years, the USAF has utilized products from General Motors, using fourth-generation Chevy Camaros, before switching over to the Pontiac GTO and most recently, the awesome Pontiac G8. It's fair to say that if you're a gearhead in the Air Force, this is the job you want. Check out the video, embedded up top. News Source: Sploid via YouTubeImage Credit: Sploid Chevrolet Ford GM Pontiac Military Performance Videos

Chip Ganassi Racing switches to the Ford EcoBoost-powered Riley Daytona Prototype

Chip Ganassi Racing with Felix Sabates (CGRFS) announced yesterday at Ford's SEMA press conference that it will field a Ford-Riley Daytona Prototype with the 3.5-liter EcoBoost V6 in the 2014 United SportsCar Championship (USCC). CGRFS is the second team to commit to the new Ford-Riley car, behind Michael Shank Racing (which has already used the racecar to break a 26-year-old top-speed record at Daytona International Speedway).
"Over the last 10 seasons we have been able to experience a great deal of success in Grand-Am," Chip Ganassi says, "and now with the dawn of the new United SportsCar Championship we feel that Ford power will be a key ingredient to writing the next chapter of our sports car program."
In the last Grand-Am season, CGRFS raced a BMW-Riley Daytona Prototype. The team has won seven Daytona Prototype championships, all in the past ten years. Scott Pruett and Memo Rojas return as the team's prototype co-drivers, and will attend their maiden race in the Ford-Riley at the Rolex 24 at Daytona in January.