1964 Ford F100 on 2040-cars

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Weekly Recap: Matthew McConaughey's star shines brightly for Lincoln

The commercials were a little strange at first, but the ensuing spoofs were hilarious. And all jokes aside, Matthew McConaughey has made a difference for Lincoln. Advertisements starring the Oscar winner launched in September, and the results have been impressive. The number of customers clicking on Lincoln.com to check out the MKC – the crossover McConaughey pitched – has tripled since the ads began airing, a spokesman told Autoblog. They also generated 4.4 million views on YouTube and spawned parodies by Ellen DeGeneres, Conan O'Brien, South Park and Jim Carrey on Saturday Night Live, which racked up another 15 million views. Most importantly, Lincoln's sales have increased 15 percent through November, helped significantly by the strong launch of the MKC. Without the addition of the MKC, Lincoln's sales would have been essentially flat last year. The MKC has received solid reviews from consumers and the press, though it has had several recalls. "The overwhelming response to the MKC campaign sparked truly great awareness for Lincoln," Andrew Frick, Lincoln group marketing manager, said in a statement. Now Lincoln has launched another round of spots, which kicked off New Year's Day during college football bowl games. This time, McConaughey is hawking the MKZ sedan and its hybrid sibling. The spots, called Diner and Balance, use the same artistic formula as the earlier ads, with McConaughey intoning seriously about the cars in dramatic settings. They were shot over two days in Los Angeles and were directed by Nicolas Winding Refn, a Danish filmmaker who directed the 2011 move, Drive. The ads continue Lincoln's multiyear deal with McConaughey, who has said he's been long been interested in the brand. He starred in the 2011 thriller, The Lincoln Lawyer, as a defense attorney who worked out of a Town Car, though that was before his deal with Lincoln. In one of the earlier ads, McConaughey claims: "I've been driving a Lincoln since long before anybody paid me to drive one. I didn't do it to be cool. I didn't to it to make a statement. I just liked it." That sentiment appears to have worked for the MKC's launch, and with this new advertising blitz, Lincoln hopes it carries over to the MKZ. Other News And Notes Infiniti Q30 spied in winter testing Infiniti is continuing development work on the Q30 small crossover, and we've recently captured it during winter testing.

Petrolicious pays visit to tuning sensation the Ringbrothers

We caught up with a few projects from Ringbrothers at SEMA this year: a classic Ford Mustang body rendered in carbon fiber, and a De Tomaso Pantera-based concept that made us swoon.
It's with good timing then, that our friends at Petrolicious have uploaded their newest, well-crafted mini-documentary to the expansive airwaves of the Internet. Here, we meet the brothers Ring in person - Mike and Jim - and see how they've lent they're passion for craftsmanship to their business, along with their surname. A 1964 Ford Fairlane dubbed "Afterburner" and a 1965 Mustang called "Producer" star in this show.

Barrett-Jackson 2014: First production 2015 Ford Mustang earns $300k for JDRF [w/video]

We've almost become immune to the huge dollar amounts that collectible cars earn for charity at Barrett-Jackson. To wit, $300,000 for the first production 2015 Ford Mustang initially didn't seem like very much money. In reality, though, it's probably about 10 times the actual asking price for the car, and we're pleased to report that 100 percent of the proceeds will go to the Juvenile Diabetes Research Foundation.
According to Ford, the car's winning bidder will get to "choose a fastback with manual or automatic transmission, and any interior, exterior and stripe color combination offered by Ford on the all-new Mustang." Power will come from a slightly revised version of the well-known 5.0-liter V8 engine that will produce "more than 420hp and 396 pound-feet of torque."
We snapped live images of the 2015 Mustang prototype that Ford had on display here at Barrett-Jackson, and you can check them out above. The official auction description, along with a video of the auction as it happened live, is below.