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2014 Ford Mustang GT

I was more than a year removed from my last experience with the Mustang GT and its delicious 5.0 V8 when this new 2014 example rolled up to my driveway recently. Good weather and a planned road trip across the state meant that I would get plenty of seat time in this conservatively specified example, too. In total, I logged about 400 miles in a week of driving - not a lot for some of you super commuters out there, but quite a lot for this work-from-home journalist.
The basic formula of the 5.0 has stayed the same for 2014. The 2013 model year saw a number of updates to keep the Mustang fresh until it's replaced with an all-new generation for 2015. So, for its bon voyage tour, the fifth-generation Pony Car has seen only a few modifications: a couple of new paint colors (Oxford White and Ruby Read Metallic), trim and wheel revisions and, sadly, the deletion of the Boss 302 from the Ford lineup. However, while the limited-edition Boss is likely to reappear sometime after the gen-six Mustang makes its debut in 2015, the GT Track Package cars like the one I tested provide at least a partial solution for those looking for hot laps.
Driving Notes

Ford dealers offered discounts on tools to fix aluminum

With the introduction of the aluminum-bodied 2015 Ford F-150 (and the likely use of aluminum in future Ford products), Ford is looking to help its dealerships reduce costs related to repairing this more labor-intensive material. Automotive News is reporting that Ford dealers with body shops will require an estimated $30,000 to $50,000 in equipment and training to work on aluminum, and to help alleviate the financial burden of the new F-150, Ford has announced a special 20-percent discount on this equipment.
Dealers will be able to save up to $10,000 on tools such as welders, air-filtration systems and rivet guns and to create aluminum-specific work stations. The new F-150 goes on sale in the fourth quarter, and dealers have until October 31 to take advantage of this deal, according to the report.

Ford not backing down on MPG-based marketing strategy

The Blue Oval may have to back off a bit from the green messaging. Ford has had to lower fuel-economy ratings on a number of 2013 and 2014 model-year vehicles, namely its hybrids. And that may force the US automaker to rethink some of its marketing strategy, Automotive News reports. Ford has spent much of the year pushing its fuel-efficiency improvements, with everything from a Super Bowl ad saying its Fusion Hybrid gets "almost double" the fuel efficiency of an average vehicle (after the recalculation, it's now more like 75 percent better) to claiming the Fiesta is the most fuel-efficient non-hybrid in the US (it's actually the Mitsubishi Mirage) to stating the C-Max Hybrid gets better fuel economy than the Toyota Prius V (it doesn't). Nonetheless, Ford doesn't plan on changing its mpg marketing emphasis anytime soon, the company said in an e-mailed statement to AutoblogGreen. "Providing customers great fuel economy is a key part of our Ford vehicle DNA." "Providing customers great fuel economy is a key part of our Ford vehicle DNA," the company said. "We will continue to highlight our vehicles features and attributes in our advertising and marketing, which includes fuel economy and fuel-saving technologies like EcoBoost and hybrids." Earlier this month, Ford said it would lower the fuel-economy ratings of models such as the C-Max, Fusion and Lincoln MKZ Hybrids as well as most of the Fiesta line because of mistakes in the company's internal testing data. It was the second change for the C-Max Hybrid. The good news for Ford is that its fleetwide fuel economy is up almost 40 percent from a decade ago, compared to an improvement of around 23 percent for Toyota. Still, while sales of Ford hybrids and plug-ins are about even with last year through the first five months of 2014, C-Max Hybrid sales have plunged 49 percent from a year earlier. Earlier this year, Ford admitted that the first fuel economy downgrade had a negative effect on sales and we can find proof in the numbers. Before that the change was announced, in August 2013, Ford was consistently selling over 2,000 – and sometimes over 3,000 – C-Max Hybrids a month. In September, it dropped to 1,424, then to 1,438 in October. It didn't climb back above 2,000 until May 2014. The second mpg adjustment was announced in June.