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Ford's Farley apologizes for saying Blue Oval tracks customers with GPS

Ford marketing head honcho Jim Farley made waves at CES this week by telling show attendees, "We know everyone who breaks the law, we know when you're doing it." according to a report by Business Insider. Farley continued by saying, "We have GPS in your car, so we know what you're doing. By the way, we don't supply that data to anyone."
Farley has since amended his statement, saying that Ford dose not, in fact, track its customers in their cars "without their approval or consent."
Apparently carried away with a hypothetical notion, Farley was attempting to describe how Ford might be able to employee aggregated user data for things like accurate traffic reporting and pattern spotting. A Ford spokesperson confirmed with Business Insider that its GPS units are not sharing the whereabouts of drivers, though there are a few on-board services that might do so. After opting in to the services (and presumably being made aware of any/all tracking and data collection), Ford's Sync Services Directions and Crew Chief software do, in fact, allow data collection as a means of improving both systems. Farley added that the opt-in data is not shared, even when being tracked.

Jim Farley to lead Ford of Europe

"We are excited to see Jim and Stephen take on these new roles as they bring unique skills, experience and fresh perspectives to these critical positions." - Mark Fields
Ford marketing chief Jim Farley is taking over the company's troubled European operations as part of an executive shuffle confirmed on Friday morning.

MotorWeek remembers pre-EcoBoost Ford with the Thunderbird TurboCoupe

Sometimes it feels great to embrace nostalgia for a trip down memory lane, and MotorWeek indulges that occasional desire with its regular Retro Review series. This time, the long-lived show goes back to the '80s to check out two of the top performance vehicles in the Ford lineup at the time – the 1987 Thunderbird TurboCoupe and Mustang GT. Both models had just received thorough refreshes after several years on the market. Long before an EcoBoost badge ever met its models, Ford made early forays into experimenting with turbocharging on vehicles like the T-Bird TurboCoupe. Based on MotorWeek's assessment, the company was on the right track. The boosted 2.3-liter four-cylinder was apparently a bit coarse but offered 190 horsepower with little turbo lag, compared to 155 hp the year before. The Mustang GT is likely the more-fondly remembered of these performance Fords today and provides an interesting point of comparison against the TurboCoupe. MotorWeek found some faults with the 'Stang, though. While it was quick for the time with a sprint to 60 mph in 6.5 seconds, the 'car was described as "a nose-heavy beast" for its handling. And for a look at Ford's future in turbocharging – the GT will have an EcoBoost powerplant – check out our Related Video: