on 2040-cars

Auto blog

Mulally wanted to kill Lincoln as late as last year, Fields vows to turn it around

Lincoln fans might want to give incoming Ford CEO Mark Fields a pat on the back for having a hand in saving the brand from the chopping block last year. He's among the people spearheading the rejuvenation of the division away from its stodgy image to appeal to younger customers.
According to two unnamed sources speaking to Bloomberg, CEO Alan Mulally was ready to kill Lincoln last year. Following the slow production ramp-up of the MKZ combined a with a costly ad campaign, Mulally was frustrated and openly suggested dropping the brand. However, Fields and Jim Farley, Ford's marketing boss, convinced the CEO that the brand was worth saving. They also created a plan to prevent similar problems for new models in the future.
It seems that one part of the strategy may involve waiting until new models are at dealers before starting a big ad campaign for them. Lincoln global director, Matt VanDyke, recently told Autoblog that the division is holding off on a full marketing push behind the new MKC crossover to prevent the supply problems that plagued the MKZ last year. Its big offensive begins in the fall when the CUVs are at all of the dealers and consumers are at home watching more TV. VanDyke also told Bloomberg that Fields, Farley and Joe Hinrichs, Ford president of the Americas, have more direct oversight over new product launches now.

Ford Shelby GT350 Mustang is a lean, mean, Z/28-fighting machine [w/video]

If there's one thing you can count on, it's that the renewed rivalry between the Ford Mustang and Chevrolet Camaro will never, ever cease. For every version of Ford's pony car, there's an equally potent Chevrolet. And so with the debut of the Camaro Z/28 earlier this year, Ford has responded with a track-focused 'Stang of its own, resurrecting the Shelby GT350 name.
It looks to be a fine piece of work, this Mustang, with power coming from a naturally aspirated 5.2-liter V8 that will produce "more than 500 horsepower" and "above 400" pound-feet of torque. That grunt runs to the rear wheels via a six-speed manual transmission, and a Torsen limited-slip differential keeps everything in line.
But that's hardly the most impressive piece of the GT350 puzzle. Ford has increased the Mustang GT's chassis stiffness for duty here in the Shelby, and the coupe employs MagneRide damping which automatically adjusts based on road conditions and driver inputs. It's a first both for the Blue Oval and for the segment. And speaking of firsts, the GT350 uses a flat-plane crankshaft - something Ford has never included in a production V8 before.

Ford Focus refresh shots leak ahead of Geneva

In case you haven't been paying attention, Ford has been gradually redesigning its lineup to sport a familiar face. The Aston Martin-inspired grille shape debuted on the Fusion and was soon applied to the Fiesta. Even the front end of the new Mustang takes its cues from the same, and we're sure other models will soon be made-over to fall in line. The next on the docket? The Focus.
Set to be unveiled in little over a week at the Geneva Motor Show, the revised Focus has leaked out a tad early, revealing a mild facelift that bears that same trapezoidal grille with horizontal slats. Along with the new grille, the headlights, lower fascia and hood appear to have been reshaped. Around back there appears to be a new rear bumper and taillights, but otherwise the shape remains largely the same as the current model.
Expect the updates to be applied to all bodystyles offered around the world, including the hatchback, wagon and sedan. The engine lineup is expected to carry over largely unchanged, though the plug-in hybrid powertrain from the C-Max Energi could port over to the revised Focus. Plus Ford seems to have taken the opportunity to spruce things up in the cabin some. Check it out in the image gallery above and watch this space for the official announcement as we pack our bags for Switzerland.