2009 Ford Explorer Custom Eddie Bauer^^^must See^^^ Low Miles No Reserve on 2040-cars

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Mulally wanted to kill Lincoln as late as last year, Fields vows to turn it around

Lincoln fans might want to give incoming Ford CEO Mark Fields a pat on the back for having a hand in saving the brand from the chopping block last year. He's among the people spearheading the rejuvenation of the division away from its stodgy image to appeal to younger customers.
According to two unnamed sources speaking to Bloomberg, CEO Alan Mulally was ready to kill Lincoln last year. Following the slow production ramp-up of the MKZ combined a with a costly ad campaign, Mulally was frustrated and openly suggested dropping the brand. However, Fields and Jim Farley, Ford's marketing boss, convinced the CEO that the brand was worth saving. They also created a plan to prevent similar problems for new models in the future.
It seems that one part of the strategy may involve waiting until new models are at dealers before starting a big ad campaign for them. Lincoln global director, Matt VanDyke, recently told Autoblog that the division is holding off on a full marketing push behind the new MKC crossover to prevent the supply problems that plagued the MKZ last year. Its big offensive begins in the fall when the CUVs are at all of the dealers and consumers are at home watching more TV. VanDyke also told Bloomberg that Fields, Farley and Joe Hinrichs, Ford president of the Americas, have more direct oversight over new product launches now.

Ford reveals automated Fusion Hybrid

Autonomous cars may still be in their infancy, but more and more big names in the auto industry are diving in head first. Nissan is already making strides with a semi-autonomous Leaf EV and General Motors is planning to offer semi-autonomous tech by 2020. And then there's Google, doing its thing with a fleet of Toyota Prius. Now, Ford is showing off its latest automated effort, a driverless Fusion Hybrid.
Partnering with the University of Michigan (Go Blue!) and State Farm Insurance, the project is part of Ford's Blueprint for Mobility, the company's plan for transportation beyond 2025. "The Ford Fusion Hybrid automated vehicle represents a vital step toward our vision for the future of mobility," Chairman Bill Ford said. "We see a future of connected cars that communicate with each other and the world around them to make driving safer, ease traffic congestion and sustain the environment."
The automated Fusion features four LiDAR infrared sensors that scan the road 2.5 million times every second, using a principle similar to the echolocation used by dolphins or bats. Using the infrared light emitted by the LiDAR, the car can draw a picture of everything within 200 feet to create a map of its surroundings. According to Ford, the sensors are able to tell the difference between a paper bag and a small animal from a football field away.

First 500 European Ford Mustangs reserved in 30 seconds [w/video]

We're pretty sure that any initial concerns Ford had about selling the redesigned Mustang in Europe have been lessened considerably, after the first 500 Euro-spec 2015 Mustangs were been reserved in just 30 seconds. Moreover, 9,300 people attempted to snag one of the coveted orders for the all-new muscle car. Yes, Mustang, you should do quite well across the pond.
The registration event was held during the UEFA (pronounced yu-eh-fa) Champions League Final between Real Madrid and Atlético Madrid.
"We knew there was huge excitement building for the new Ford Mustang coming to Europe, but the response during the UCL Final was overwhelming," said Roelant de Waard, VP of marketing, sales and service for Ford's European outfit. "It was a truly special way to kick off the Ford Mustang era in Europe."