2004 Ford Explorer, Bmw, Range Rover, Toyota Camry, Honda, Acura on 2040-cars

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Rare Ford Mustang ASC McLaren is a piece of '80s history

You can't blame the dealer for advertising this oddball convertible as a "Ford Mustang McLaren." The name certainly rolls off the tongue better than "Ford Mustang ASC McLaren," and it makes the car sound a whole lot more appealing. However, without the 'ASC' in there, you don't get the full picture. And when it comes to the world of strange automotive collaborations—particularly those of the 80s—you most definitely want the full picture. ASC McLaren Mustangs were the result of fortuitous timing, and a project that was already underway between the American Sunroof Company and McLaren (no, not that McLaren). Detroit custom car builder Peter Muscat brought the idea of a Mustang with a tonneau cover to ASC after chopping the top off a Fox body on his own, and in turn ASC founder Heinz Pretcher brought the concept to Ford. Big blue was already in the midst of relaunching a Mustang convertible, which had been absent from the lineup for 10 years, so initially it was the Mercury Capri that got the ASC/McLaren treatment. The result was a car that was more expensive than a Mustang GT, and coupled with declining sales of the Capri overall, the car was discontinued in 1986, paving the way for the ASC McLaren Mustang you see here on eBay. With the change over to the Mustang as their platform for modification in 1987, ASC McLaren were given the opportunity to create something notable. Customizing the Capri was one thing, but the Mustang name carries with it iconic status. So what did ASC McLaren do with their chance to leave their mark on automotive history? They gave the car some visual modifications, both inside and out, but like the Capri, left the powertrain untouched. Also like the Capri, the cars still ended up costing more than $20,000. Between the high price, the economic woes of the late 80s, and disputes between Muscat and Pretcher, the ASC McLaren Mustangs were no more by 1990. During the three year run, 1,806 ASC McLaren conversions were completed, making them quite rare, especially low mileage examples like this one. The 5.0 V8s are known for being stout engines, capable of handling serious modification, and logging lots of miles, so there are no concerns there. The 5-speed Borg-Warner transmission that came in all Mustang GTs is also known for being a durable unit, the '87-'90 versions especially so. The main concern here would be the life the car has lived, and more importantly where it has lived.

2015 Gordon McCall's Motorworks Revival

Considered the big kick off of the major festivities surrounding Monterey Car Week, this year's Gordon McCall's Motorworks Revival certainly didn't disappoint. For those unable to make it to the California coast, our own Drew Phillips was on hand to snap some of the beautiful vehicles on display for this gorgeous gallery. Held annually at the Monterey Jet Center, the event is always a feast for the eyes by collecting planes, a gang of exotic supercars, and some the top cars crossing the auction block over the coming days, like a Plymouth Hemi 'Cuda convertible. The Ford GT both new and old was a major attendee at this year's party. Among them, the Petersen Museum brought along an original racecar and a GT40 MKIII to promote an upcoming exhibit. The classics were complimented by the latest version that has continued to keep tongues wagging. The GT wasn't the only classic with a modern update there. Singer used the posh event for the North American debut of its stunning restoration of the Porsche 911 Targa. Shelby American was also at the revival for the public unveiling of the 50th Anniversary Daytona Coupe. On the more modern front, Honda was in attendance with the future NSX and one of the McLaren F1 cars that the company's engine powers. For further proof of the ritzy folks that attend this soiree, Pagani and Koenigsegg both had stands to show off their extremely quick wares.

Social media star Scott Monty leaves Ford

It seems weird to think that an automaker could have a social media star, but Ford does. Or at least it did. Scott Monty, its Global Digital Communications Manager, led the company's team for almost six years and forged a reputation as being one of the most talented people in corporate social media. But the guru recently announced that he would be leaving the automaker for an undisclosed job elsewhere.
"I just decided the time was right. I am going to take a little time with my family, and I am going to start on a new adventure pretty soon," said Monty in an interview with AdWeek. He also explained a little about his theory of how companies should use social media. In his opinion, it should be a chance to go beyond standard marketing and build a relationship with people. Businesses need to have a broad focus for its online message, and using just one service isn't enough to be successful.
Under his guidance, Ford expanded its Facebook presence significantly. According to AdWeek, it launched the 2010 Explorer on the popular site. Also, when the company wanted to investigate selling electric models, it initially gauged the public's reaction on Facebook and then advertised them there first. Monty has been a major supporter of Twitter as well to broaden the company's communication with the public.