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Lincoln 'not true luxury' yet, says Ford design chief

Lincoln is "not true luxury," according to Ford's design boss, J Mays. His statements come from a story in The Detroit News that saw candid language on the issues facing Ford's troubled premium brand. Notably, there's a need for a strong character, with Mays saying, "Every brand needs to have a DNA and a unique selling point and things in the vehicle that make you think, 'That's that particular brand.'"
With a range of rebadged Fords, it's not hard to see why that DNA is missing. Mays hinted that a full recovery for Lincoln will be a ten-year process, that's been kicked off with the MKZ sedan. While that car is still largely a Ford Fusion under its extremely pretty wrapper, it's the first Lincoln in some time to inject its own unique take both through the exterior styling and through interior features, such as the vertical, pushbutton gear selection.
Some analysts weren't so certain about Mays' 10-year estimate. Jim Hall of 2953 Analytics thinks it'll be more like 30 years before Lincoln can show a true return to form. The issue, as Hall explains it, is that, "luxury has a degree of exclusivity," that Lincoln just doesn't have. Michelle Krebs from Edmunds adds, "it's definitely a wanna-be luxury brand," comparing the troubled American brand with Infiniti and Acura, two other brands that have struggled to find their place in the luxury market.

Time to catch up with Jay Leno's Garage, including his Lamborghini Espada restoration

If you're already jealous of the time, effort and money that Jay Leno can devote to his massive car collection, prepare to get a little greener with envy with this latest video from Jay Leno's Garage. Instead of the usual format of discussing a model for about ten minutes and then taking it out for a test drive, this week Leno gives viewers on a tour of over a dozen projects concurrently happening in his stable. The breadth of the vehicles shown and the things being done to them run the entire span of the automotive hobby. At the same time, Jay's shop is working on just a simple restoration of his 1969 Lamborghini Espada (pictured), and at the other side of the building, the team is rebuilding a wood-bodied 1914 Detroit Electric from scratch. He eventually plans to slot a more modern electric drivetrain into it. If bikes are more your interest, there's a freshly completed Brough Superior just waiting for a ride, and if American models are your thing, a Ford Bronco is getting a Coyote V8 installed into it. You have some very specific tastes if you can't watch this clip and start wishing at least one of these vehicles could be in your own garage. Other than the personal projects his mechanics are working on in the shop, Jay gets to have them all, plus plenty more.

Ford pits The Stig against Gran Turismo 6 in Focus ST Goodwood run

The Goodwood Festival of Speed is one of the world great automotive gatherings. So, it was the perfect event for Ford to give the refreshed 2015 Focus ST its world debut in front of a loving public. It even surprised us with a new diesel-powered version, as well.
The Blue Oval really put its focus on making the ST a better driver for this refresh. It left its 2.0-liter turbocharged four-cylinder alone to still pump out a respectable 252 horsepower and 270 pound-feet of torque. The changes like a retuned front suspension, electric power steering and improved interior made the hot hatch an even better place to spend time behind the wheel.
To prove that the Focus ST is still as potent as ever, Ford set up a one-on-one race up the Goodwood Hill. But instead of putting the two cars side-by-side, former Stig from Top Gear UK, Ben Collins, piloted the real model up the course, and his rival drove the virtual version in Gran Turismo 6. The two hot hatches set off at the same time to see whether reality could beat the virtual world, and the finish was actually extremely close. Scroll down to watch the video and find out the winner of this battle at Goodwood.