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New car market raining on convertibles' parade

Whether fitted with soft or hard folding lids, today's droptops are better than ever for year-round motoring. Advancements in power top mechanisms, sealing, aerodynamics, structural rigidity, rollover safety and creature comforts like heated and cooled seats mean that modern convertibles are more versatile and better to drive than ever before. Yet the segment's sales took a dive during the recession and haven't come back, Automotive News reports.
Part of that is because automakers are looking at today's more sensible buyers and simply not developing as many new models, and that lack of fresh iron is curbing sales. AN cites R.L. Polk data which notes that only about one percent of new vehicles registered in the US last year had tops that folded. Back in 2009, it was 1.4 percent, and it was 2 percent in 2006. All-in, some 151,636 convertibles were registered in 2012. That's more units more than were registered in each of the past three years, but the market has also grown as the economy has picked up speed, and as a percentage of new vehicles purchased, convertible sales are lagging.
Thus far in 2013, the Ford Mustang is America's top-selling convertible, with 6,421 units registered through the end of April, followed by its rival, the Chevrolet Camaro, at 4,751 units. The Volkswagen Beetle isn't far behind, with 4,305, but from that point, it's a steep drop off to the fourth-place Mercedes-Benz SL-Class and its 2,380 sales.

Submit your questions for Autoblog Podcast #317 LIVE!

We record Autoblog Podcast #317 tonight, and you can drop us your questions and comments regarding the rest of the week's news via our Q&A module below. Subscribe to the Autoblog Podcast in iTunes if you haven't already done so, and if you want to take it all in live, tune in to our UStream (audio only) channel at 10:00 PM Eastern tonight.
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2015 Ford Focus Sedan is fresh-faced and ready to defend its Most Popular crown

Ford has made an art of deeper-than-normal midlife updates since the 2010 Fusion, a strategy that has allowed it to keep models looking fresher in showrooms for longer without needing full redesigns. Instead of slight touchups to light fixtures, new paint colors and perhaps new wheel patterns, Ford has been digging deeper, with significant sheetmetal changes and very different front-end looks, along with an increased emphasis on new in-car technologies to keep models vibrant. Other automakers are following this trend, and Ford itself is continuing on the path with this new 2015 Focus Sedan.
There's a handsome new SE Sport Package that includes a firmer touring suspension, modest body kit and 17-inch wheels.
We first saw this sleek Aston Martin-like nose fitted to a Focus at the Geneva Motor Show last month, but Ford only showed the new look on the five-door hatchback - this is the first appearance of the sedan, which will bow at next week's New York Auto Show. The front end treatment is the same, with a new hood, new headlamps incorporating LED accents, a different grille shape and a completely revised lower fascia that does away with the 2014 model's controversial triangle-shaped corners and gaping intakes. The rear gets a new two-piece, laser-brazed trunk lid with new taillamps, but the overall look is quite similar to last year's car. In any case, the refreshed look brings the Focus sedan more in line with the design of Ford's other recently reworked cars, including the Fusion and Fiesta.