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Has the auto industry hit peak hybrid?

Hybrids are known for their great fuel economy and low emissions, but it looks like given current market conditions, only about three percent of new car consumers are willing to pay the premium for them. A new study from IHS/Polk finds that the hybrid market share among overall US auto sales are falling, despite more models with the technology on sale than ever before.
The study examined new car registrations in March from 2009 through 2014. In that time, the auto industry grew from 24 to 47 hybrid models available to consumers, but market share for the powertrain remained almost stagnant in that time. As of 2009, hybrids held 2.4 percent of the market; it fell slightly to 2.3 percent in 2010 and grew to 3.3 percent in 2013. However, 2014 showed a drop back to 3 percent. Overall hybrid sales have been growing since 2010, but they just aren't keeping up with the total auto market.
According to IHS/Polk, this isn't what you would expect to see. Usually, each new model in the market brings along with it a boost in sales. The growth in hybrid models 2009 to 2014 should have shown a larger increase in share for the segment.

Alan Mulally talks about why Ford's Falcon had to die

When Ford made the decision to end production of the Falcon sedan and Territory CUV in Australia, it wasn't a popular move Down Under. The large, four-door Falcon had been in production for 50 years, and while Ford has reaffirmed its commitment to the Australian market, it's understandable that some people still aren't all that crazy about the Blue Oval's decision.
Speaking to CEO Alan Mulally after Ford's Go Further event in Sydney, Australian site Go Auto reports that the decision was not one made lightly, and that the automaker is doing everything possible to respect the Falcon and Territory's "stakeholders." It's an interesting piece that shows a softer side of a corporation, while demonstrating that Ford is doing everything in its power to make the end of production as smooth as possible for all parties.
Head over to Go Auto for the full series of remarks from Mulally, and then let us know what you think of Ford's handling of the Falcon and Territory discontinuations, in Comments.

Ford recalling 850,000 cars and SUVs for airbag issues

Ford has announced a major recall of 850,000 vehicles from model years 2013 and 2014 due to a problem with the "restraints control module."
According to Ford, a short circuit could develop in the module, causing the airbag warning light to illuminate. In more severe cases, dependent on where the short develops, the airbags and seatbelt pre-tensioners may not work in the event of an accident. The problems can be more wide-ranging than that, too, as systems that rely on information from the control module, such as the stability control can be affected.
With 850,000 vehicles affected, it's no surprise that some of Ford's volume leaders are covered. That includes the Fusion and Lincoln MKZ sedans, as well as the incredibly recall-prone Escape and the C-Max MPV.