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Ford bumped by Amazon in best-perceived brand list

Back in July, a mid-year study from YouGov found Ford to have higher brand perception than any other company in the US. While Ford failed to top the year-end study, it still has plenty to brag about. The final BrandIndex report shows that online retail giant Amazon edged out Ford for the top ranking, while Subway, the History Channel and Lowe's rounded out the top five spots.
For Ford, it's still an improvement from sixth place in the 2012 study, and, more importantly, it dominated other automakers in terms of brand perception with a clear advantage over Toyota, Honda, Chevy and Volkswagen. To determine how well - or not so well - a brand is perceived, YouGov uses a Buzz score that asks respondents whether they've "heard anything about the brand in the last two weeks, through advertising, news or word of mouth" and whether it was positive or negative. While it isn't clear how many respondents were included, YouGov does point out that Ford had a strong presence in social media, advertising and newsworthy toward the end of the year.
For more details about the study and the top companies, check out the press release posted below.

What next for Alan Mulally?

Alan Mulally has emerged as a hero when it comes to American manufacturing. He came to Ford in 2006 after serving as head of Boeing's commercial aircraft division, streamlined operations, sold off the costly elements of its Premier Automotive Group and saved Ford from having to be bailed out by the federal government like its cross-town rivals Chrysler and General Motors did. But as we reported mere days ago, he's widely expected to step down from the chief executive's office at Ford shortly.
So what's next for one of the most successful executives in the business? Hard to say, but don't expect Mulally to disappear into retirement. Though he didn't ultimately take the top job at Microsoft, industry insiders expect to see him in another influential position - likely as a board director or even chairman of another company. (We say "another company" and not Ford because while Bill Ford may have stepped aside as CEO to bring Mulally on board in the first place, we don't see him giving up his chairmanship of the board also.)
Mulally has likely already lined up his next move, and could either announce what that move will be as soon as Ford confirms Mark Fields as his successor, or could wait awhile. Insiders speculate that he could leverage his transportation and aerospace experience into a position at General Electric or a major airline, his manufacturing expertise to benefit a company like Procter & Gamble or his management skills at a consultancy firm.

Hennessey completes first VelociRaptor SUV conversion [w/video]

Start with a Ford F-150 SVT Raptor as your base vehicle for modification, and chances are high that you'll end up with something pretty cool. Now, have those modifications done by professional lunatics Hennessey Performance, make the project turning the pickup into an ultra-long SUV, and the result stands a real chance of being a total kick in the ass. Let us present the Hennessey VelociRaptor then, in all of its awesomeness.
Hennessey has taken care in grafting a "Expedition style" rear cabin onto the Raptor, complete with an optional third row. The pictures we have show a cabin that's up to the fit and finish standards of the original Ford truck, too. The cab added over the bed also makes room for a massive load space out back, accessible via split out-folding doors and long enough for a person to lay down in (see video).
Mechanically, the truck-turned-SUV sticks with Ford's stock 6.2-liter V8, rated at 411 horsepower, or can be had with a supercharger and some 600 hp. Hennessey says the stock-motor VelociRaptor will run from 0-60 miles per hour in 7.5 seconds, while the hi-po version takes just 5.9 seconds. The SUV does take some of the off-road ability away from the Raptor, with the company saying it hasn't yet had the opportunity to test its capabilities. On-roading and "moderate off-road duties" are the current prescription.