2004 Ford Expedition Eddie Bauer Sport Utility 4-door 5.4l on 2040-cars

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Lincoln 'not true luxury' yet, says Ford design chief

Lincoln is "not true luxury," according to Ford's design boss, J Mays. His statements come from a story in The Detroit News that saw candid language on the issues facing Ford's troubled premium brand. Notably, there's a need for a strong character, with Mays saying, "Every brand needs to have a DNA and a unique selling point and things in the vehicle that make you think, 'That's that particular brand.'"
With a range of rebadged Fords, it's not hard to see why that DNA is missing. Mays hinted that a full recovery for Lincoln will be a ten-year process, that's been kicked off with the MKZ sedan. While that car is still largely a Ford Fusion under its extremely pretty wrapper, it's the first Lincoln in some time to inject its own unique take both through the exterior styling and through interior features, such as the vertical, pushbutton gear selection.
Some analysts weren't so certain about Mays' 10-year estimate. Jim Hall of 2953 Analytics thinks it'll be more like 30 years before Lincoln can show a true return to form. The issue, as Hall explains it, is that, "luxury has a degree of exclusivity," that Lincoln just doesn't have. Michelle Krebs from Edmunds adds, "it's definitely a wanna-be luxury brand," comparing the troubled American brand with Infiniti and Acura, two other brands that have struggled to find their place in the luxury market.

2013 Ford Explorer Sport

When one speaks of sporty and fun-to-drive utility vehicles, few would put the Ford Explorer in the same category as the Jeep Grand Cherokee SRT8, BMW X5 or Porsche Cayenne. Yet, with just a few reservations, I'd toss the new-for-2013 Ford Explorer Sport close to that arena for consideration.
As a recap, the sportiest of Explorers is fitted with Ford's twin-turbocharged 3.5-liter Ecoboost V6, making 365 horsepower and 350 pound feet of torque. Acceleration is brisk (figure about 7 seconds to 60 miles per hour), as power goes to all four wheels through a six-speed automatic transmission. Contributing to its more athletic demeanor are larger front brakes, a sport-tuned suspension, chassis upgrades, quicker steering ratio and a more aggressive wheel/tire package. Cosmetically, the Sport is distinguished by its blacked-out lights, black trim and noticeable lack of chrome (with the exception of the door handles).
Ford recently handed me the keys to a Ruby Red Metallic Explorer Sport. Rather than mindlessly drive the big seven-passenger all-wheel drive hauler in soccer mom circles around Los Angeles, I loaded up my family and embarked on a long weekend road trip to Yosemite National Park.

Ford debuts Fusion NASCAR racer that edges closer to stock [w/video]

The sixth-generation NASCAR Sprint Cup racecar, which will make its competition debut at the 2013 Daytona 500 this weekend, marks the closest thing to a "stock car" that the sport has seen in more than 20 years. No longer using just stickers to distinguish the different brands, the image above shows the lengths NASCAR and automakers went in order to create a racecar design that more closely resembles the individual cars they represent.
Ford, one of the more open and vocal OEMs regarding the Gen6 car's development, is giving us a closer look at its racing version of the Fusion with a pretty revealing side-by-side comparison with last years' racer (click above for an expanded view). Aside from the more realistic front end and production-like body lines, the overall shape, dimensions and proportions have also been designed to give the racecar a more stock appearance. Most of the new racer was designed by the Ford Design Center, which the automaker says was the first time it has been so involved in the design process since the 1960s. Of course, one area the Sprint Cup Fusion really differs from the production Fusion is its Ford Racing 5.8-liter V8 producing around 850 hp. Can you say Fusion SVT?
Scroll down for a quick video from Ford Racing showing a production Fusion morph into a Cup car.