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How and why Ford is rolling out Vignale in Europe

We know that Ford is positioning the new, upscale Vignale brand in Europe to fill a niche market of customers who want a bit more luxury, a lot more service and the same reliability and dependability that a non-Vignale Ford offers. But so far, we've been in the dark regarding how the Blue Oval will sell Vignale vehicles, how many of them will be created, and what the new sub-brand has in store for the future.
Gaetano Thorel, Ford's European marketing head, recently was interviewed by Automotive News and shared details about Ford Vignale. Thorel says, "The Vignale trim line will be priced like an ST model but attract a completely different type of customer." Specifically, he says it will attract customers in the upper 15 percent of the price band who don't want a performance-oriented ST model. He adds that Vignale cars will be about 10 percent more expensive than Titanium-trim cars. About 500 of Ford's European dealers will sell Vignale Fords, Thorel says, "in areas that make sense." The automaker expects 10 percent of its European sales to be Vignale cars, which equates to about 5 percent of its global sales. When asked if there are any other Vignale models planned beyond the Mondeo, Thorel said, "There is nothing written in stone yet."

2016 Ford Taurus to ride atop reworked Fusion platform

Generally, cars get bigger and heavier as they get older. That's why it looks so ridiculous when you park a classic Mini next to a modern version. The same can be said of the Corvette, the BMW 3 Series, Porsche 911 and, of course, the Ford Taurus. In the Taurus' case, though, that size has become a liability, particularly because the big brute isn't nearly as sizable on the inside as it is on the out.
For 2016, Ford is aiming to rectify that. According to Edmunds, the 2016 Taurus will ride on a stretched and widened Ford Fusion platform. Ford is expecting this move to go a long way in trimming the Taurus' ample body fat.
"The problem with today's Taurus is that it is overweight and even the high performance SHO is not really competitive," said a source that spoke to Edmunds on condition of anonymity. The 365-horsepower SHO variant, "actually weighs about as much as the stretched Audi A8 L. Of course, Audi uses an extensive amount of aluminum, but it is a much bigger car."

Ford Focus 1.0-liter Ecoboost to only get manual trans in US

Photos of the 2015 Ford Focus leaked earlier today, but now we're able to tell you more details of the global five-door hatchback. Bucking automaker's troubling trend of ditching manual transmissions in favor of automatics, Ford says the new 1.0-liter EcoBoost engine will come only in a six-speed manual in the US, because, well, American drivers aren't as sophisticated as our European brothers and sisters.
Ford didn't come out and say it that way, but it has found American drivers are more prone to complain about automatics in smaller-engine cars, Raj Nair, Ford's group vice president of global product development, said at a press conference last week. The recent JD Power Vehicle Dependability Study backs up Ford's claims, pointing out that drivers are complaining about rough transmission shifts, engine hesitation and lack of power, particularly in small cars. In Europe and other parts of the world, drivers seem to understand the quirks of these pint-sized engines, Nair said, so they'll have the option to buy an automatic. Ford is working on tuning its dual-clutch transmissions to make them more amenable to American driver's tastes.
Ford will show off the refreshed 2015 Focus at the Geneva Motor Show in early March. The car is due for an update, having been on sale in its current form since 2012. The automaker said it is jamming the car full of new technology - like a USB port that promises to charge your phone in half the time as a regular USB port. Features like Sync and a rear back-up camera will come standard. For a more in-depth look at the car, take a look at the full press release.