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Lincoln 'not true luxury' yet, says Ford design chief

Lincoln is "not true luxury," according to Ford's design boss, J Mays. His statements come from a story in The Detroit News that saw candid language on the issues facing Ford's troubled premium brand. Notably, there's a need for a strong character, with Mays saying, "Every brand needs to have a DNA and a unique selling point and things in the vehicle that make you think, 'That's that particular brand.'"
With a range of rebadged Fords, it's not hard to see why that DNA is missing. Mays hinted that a full recovery for Lincoln will be a ten-year process, that's been kicked off with the MKZ sedan. While that car is still largely a Ford Fusion under its extremely pretty wrapper, it's the first Lincoln in some time to inject its own unique take both through the exterior styling and through interior features, such as the vertical, pushbutton gear selection.
Some analysts weren't so certain about Mays' 10-year estimate. Jim Hall of 2953 Analytics thinks it'll be more like 30 years before Lincoln can show a true return to form. The issue, as Hall explains it, is that, "luxury has a degree of exclusivity," that Lincoln just doesn't have. Michelle Krebs from Edmunds adds, "it's definitely a wanna-be luxury brand," comparing the troubled American brand with Infiniti and Acura, two other brands that have struggled to find their place in the luxury market.

Ford Mustang EcoBoost has fake engine soundtrack

The 2015 Ford Mustang EcoBoost represents a huge change for the Blue Oval as the first pony car in decades to be available with a four-cylinder engine. But a recent tweet (below) from Road & Track raised our curiosity about the new vehicle. Editor Jason Cammisa pulled a fuse while driving the latest 'Stang with the 2.3-liter EcoBoost engine, and he found that both the stereo and engine went quiet in the cabin. That indicated the coupe might have some form of artificial engine sound being piped in - a feature not previously heavily reported for the model. Autoblog spoke with Ford engineer Shawn Carney who confirmed that only the turbocharged four-cylinder Mustang comes with this system, called Active Noise Control.
@jasoncammisa pulls fuse 27 on 4cyl #2015mustang EcoBoost. Both stereo & engine go quiet. #FakeEngineNoise #busted! pic.twitter.com/WNzQefCbtQ

- Road & Track (@RoadandTrack) September 17, 2014

1969 Ford GT40 Mk III found roaming the halls in Geneva

The halls of the 2015 Geneva Motor Show are filled with all manner of exotic racing machinery, from the likes Scuderia Cameron Glickenhaus to McLaren. But there's one peculiar bit of history tucked away that we thought you'd be equally interested to see: a 1969 Ford GT40 Mk III. One of only seven known to be built, this Mk III coupe was intended as a road-going alternative to earlier racing-bred GT40 models, like the original Mk I and 427-cubic-inch, Le Mans-dominating Mk II. Due to its street-legal intentions, the Ford GT40 Mk III boasted revised bodywork that allowed for some luggage and new headlights, along with a redesigned interior with left-hand-drive and a shifter in the normal, center position. The Mk III wasn't very popular when it was new in the 1960s, in part because it looked different from other GT40 models and because it was pretty expensive, but that just means it's an awfully rare gem today. Take a look at the piece of history in our high-res image gallery above. Related Video: Featured Gallery 1969 Ford GT40 Mk III: Geneva 2015 View 18 Photos Image Credit: Live photos copyright 2015 Drew Phillips / AOL Geneva Motor Show Ford Automotive History Coupe Racing Vehicles Special and Limited Editions Performance Classics 2015 Geneva Motor Show ford gt40 autoblog black