2000 Ford Excursion Limosuine 200 Inch on 2040-cars

Auto blog

Ford owns Automotive Loyalty Awards, Audi and Subaru are king of conquests

Customers are a commodity in the automotive industry, and like any other commodity, automakers trade them back and forth. Only nobody wants to give up their customers - just to keep the ones they have and try to attract others.
That's what the Polk Automotive Loyalty Awards are all about. Every year the industry research body names the automakers, brands and models that manage to keep their customers coming back for more - and attract buyers to switch from other makes. Ford usually does pretty well, but this year it rose above even its own track record.
Not only did Dearborn win the Overall Loyalty to Manufacturer award, but also the Overall Loyalty to Make. Ford also took the African American category, and the F-150 was named the top full-size half-ton pickup in customer loyalty. Ford COO Mark Fields (pictured above) accepted the awards and gave the keynote address at the awards ceremony.

Bring back the Bronco! Trademarks we hope are actually (someday) future car names

Trademark filings are the tea leaves of the auto industry. Read them carefully – and interpret them correctly – and you might be previewing an automaker's future product plans. Yes, they're routinely filed to maintain the rights to an iconic name. And sometimes they're only for toys and clothing. But not always. Sometimes, the truth is right in front of us. The trademark is required because a company actually wants to use the name on a new car. With that in mind, here's a list of intriguing trademark filings we want to see go from paperwork to production reality. Trademark: Bronco Company: Ford Previous Use: The Bronco was a long-running SUV that lived from 1966-1996. It's one of America's original SUVs and was responsible for the increased popularity of the segment. Still, it's best known as O.J. Simpson's would-be getaway car. We think: The Bronco was an icon. Everyone seems to want a Wrangler-fighter – Ford used to have a good one. Enough time has passed that the O.J. police chase isn't the immediate image conjured by the Bronco anymore. Even if we're doing a wish list in no particular order, the Bronco still finds its way to the top. For now (unfortunately), it's just federal paperwork. Rumors on this one can get especially heated. The official word from a Ford spokesman is: "Companies renew trademark filings to maintain ownership and control of the mark, even if it is not currently used. Ford values the iconic Bronco name and history." Trademarks: Aviator, AV8R Company: Ford Previous Use: The Aviator was one of the shortest-run Lincolns ever, lasting for the 2003-2005 model years. It never found the sales success of the Ford Explorer, with which it shared a platform. We Think: The Aviator name no longer fits with Lincoln's naming nomenclature. Too bad, it's better than any other name Lincoln currently uses, save for its former big brother, the Navigator. Perhaps we're barking up the wrong tree, though. Ford has made several customized, aviation themed-Mustangs in the past, including one called the Mustang AV8R in 2008, which had cues from the US Air Force's F-22 Raptor fighter jet. It sold for $500,000 at auction, and the glass roof – which is reminiscent of a fighter jet cockpit – helped Ford popularize the feature. Trademark: EcoBeast Company: Ford Previous Use: None by major carmakers.

Ford recalls 300,000 Crown Vics over lighting module

The Basics: Ford is recalling 312,814 units of the Crown Victoria and Mercury Grand Marquis sedans from the 2003-2005 model years. They were built at the St. Thomas Assembly Plant between Oct. 3, 2001, and Aug. 2, 2005. Ford says 296,004 of those units are located in the United States, with another 14,714 in Canada and 2,096 in Mexico. The Problem: The solder joints on the lighting control module could crack, depriving the headlamps of the power they need to light the way ahead. That could increase the risk of a crash, particularly at night and in other low-visibility situations. Injuries/Deaths: Ford reports that it is aware of 11 accidents that resulted from the problem, leading to one injury described as "minor." The Fix: The manufacturer is instructing dealers to replace the entire lighting control module. If You Own One: Make sure your headlights are working before getting under way. If they're not, avoid driving under low-light conditions, including at night, in heavy precipitation, or in fog. Ford Issues Three Safety Recalls and One Safety Compliance Recall in North America DEARBORN, Mich., Dec. 22, 2015 – Ford Motor Company is issuing three safety recalls and one safety compliance recall in North America. Details are as follows: Ford Motor Company issues safety recall for certain 2003-2005 Ford Crown Victoria and Mercury Grand Marquis vehicles to replace lighting control module Ford Motor Company is issuing a safety recall for approximately 313,000 2003-2005 Ford Crown Victoria and Mercury Grand Marquis vehicles to replace a lighting control module. The solder joints on the module could crack and interrupt power to the headlamps – increasing the risk of crash at night. Ford is aware of 11 reports of accidents and one report of a minor injury related to this issue. Affected vehicles include certain 2003-2005 Ford Crown Victoria and Mercury Grand Marquis vehicles built at St. Thomas Assembly Plant, Oct. 3, 2001 through Aug. 2, 2005. There are a total of 312,814 vehicles that might be affected in North America, including 296,004 in the United States and federalized territories, 14,714 in Canada and 2,096 in Mexico. Dealers will replace the lighting control module at no cost to the customer. Ford issues safety recall for certain 2016 Ford F-650 and F-750 vehicles to replace rear air brake chamber Ford is issuing a safety recall for 177 2016 Ford F-650 and F-750 vehicles to replace the rear air brake chamber.