1998 Ford Escort Zx2 2.0l Zetec Turbo Charged 5 Speed Manual. on 2040-cars

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NHTSA investigating Ford's solution to May 2014 power steering recall

The National Highway Traffic Safety Administration is investigating a complaint that Ford's response to a May 2014 recall of the 2008 to 2011 Ford Escape and Mercury Mariner doesn't quite go far enough to solve a troubling power-steering problem. Roughly a year ago, Ford recalled nearly a million vehicles after it was found that a problem with the torque sensor's communication with the power steering control module could cut steering assistance for drivers. While manual steering would still be available, the problem was enough to ask drivers to report in to have the PSCM inspected, and if necessary, replaced (along with the torque sensor, or in dramatic cases, the entire steering column). That would only happen, though, if trouble codes were being thrown. If there weren't any problems, dealers were told to simply update the PSCM's software so that any issues between it and the torque sensor would simply throw a visual and audio warning – power steering would still be maintained. The petitioner claimed that following the recall work, he still experienced a problem with the torque sensor. According to NHTSA, a claim was made that Ford didn't go far enough in its solution to the problem, and that "the software update itself may in fact cause further issues with the affected vehicle's power steering, causing it to fail, and ultimately requiring replacement of the torque sensor or entire steering column." The petition was filed in early February and is now officially being looked into by NHTSA.

Ford reveals Fiesta ST race car, points at road ahead for bigger things in Global RallyCross

The 2014 Ford Fiesta ST doesn't go on sale until this summer, but fans of Global RallyCross will be able to catch the car in action before then. Announced ahead of the Chicago Auto Show, the Fiesta ST will be the car run by Ford GRC teams this season, and the model on display in Chicago will be the racecar built by Swedish tuner OlsbergsMSE driven by Tanner Foust and Brian Deegan. Ken Block and his newly renamed Hoonigan Racing Division will also be competing in the Fiesta ST.
The 2013 GRC season has not been announced yet, but the venues will also include the summer X Games events in Brazil, Spain, Germany and, of course, Los Angeles. Ford announced that it will be the sole automotive sponsor of this year's summer X Games, and it will be looking to bring home a gold medal this year after Block placed silver last year.
In other Ken Block- and Ford-related news, another Chicago debut will be a tuned Focus ST called the TrackSTer project. Built in cooperation with Block, Ford and automotive tuner fifteen52, the TrackSTer will get plenty of styling, performance and handling upgrades. Some of the add-ons include a performance exhaust and short-throw shifter from Ford Racing, a rebuilt engine, upgraded components such as the limited-slip differential, intercooler, engine controller and clutch as well as upgraded brakes.

Ex-GM VP LaNeve takes over Lincoln ad agency

Those of you that caught yesterday's op-ed about Lincoln will have heard already, but Mark LaNeve has taken the helm at Team Detroit. Once the North American vice president of sales, service and marketing for General Motors, LaNeve will now head up the agency that handles all of Ford advertising. LaNeve will also run the account for Lincoln. While at GM from 2001 to 2009, the exec oversaw ad campaigns like Cadillac's Breakthrough and sales initiatives like "Employee Pricing for Everyone."
He left in 2009 to join Allstate as chief marketing officer, oversaw the creation of the Mayhem ad spots and was moved into the role of VP of agency operations overseeing Allstate's 10,000 agents. He resigned from the insurer in February 2012 for personal reasons and joined Team Detroit in August 2012 as chief operating officer, in charge of satellite offices in New York and internationally. He replaces ex-CEO Cameron McNaughton, and will continue to hold the title of COO.
Lincoln is trying to get its 2013 back to rights after putting big dollar commercials for the 2013 MKZ on television then having production glitches preventing cars from getting to dealerships. With rumors of a relaunch in the works, it's no surprise LaNeve has been given the reins - and from here it looks like the brand is desperate for the kind of magic he's proved he can marshal. Perhaps he can start by calling a mulligan on the renaming exercise that gave us the hoary "Lincoln Motor Company" and go back to oh, say, "Lincoln." Then he can ask the product folks to get to work on the MKC concept...