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Weekly Recap: Chevy and Alfa plot comeback strategies

Chevrolet and Alfa Romeo were two of the 20th Century's most iconic automotive brands. Chevy embodied America's post-war power and confidence. Alfa was the definition of the stylish Italian sports car. They reached halcyon heights in the 1950s and '60s, before declining precipitously amid new competition, changing consumer tastes, and uneven corporate management. Both say 2015 is the start of something better, and this week Chevy and Alfa laid out ambitious plans and showcased new cars that they hope will make them more relevant this year, and in the coming years. Each brand sits at its own crossroads, and their paths forward are as different as the Chevy Cruze and the Alfa Romeo Giulia. Chevy is still a sales beast, as evidenced by its volume of 4.8 million vehicles sold around the world last year. Chevy executives are fond of saying one of their cars is sold every seven seconds, which illustrates the strength and reach of a car brand that is the fourth largest in the world. "Make no mistake about it, we are a brand for the people," said General Motors North America president Alan Batey. But he wants consumers to want to buy a Chevy for its design and technology, not simply because it's affordable. That starts with all Chevys now featuring a distinctive a family look, with sporty cues from the Corvette or strong lines that riff on the Silverado pickup. "We want people to fall in lust with our cars," said Mike Pevovar, executive design director for Chevy passenger cars. "That initial emotional attraction has to be right on the exterior, and that's where form comes into play." Chevy is also loading up its cars, like the freshly unveiled 2016 Chevy Cruze, with technology to appeal to a younger crowd that prizes connectivity. The Cruze will offer Apple CarPlay and Android Auto with its MyLink infotainment system, and OnStar with 4G LTE and wifi. Seeking out younger buyers is also sound business practice: Millennials now outnumber Baby Boomers as the largest single age group in the United States. Younger buyers also can improve a brand's image, which is another area where Chevy would like to improve. Chevy ranks 82nd on Interbrand's Best Global Brand's list, behind 11 other automakers. Apple is No. 1. "We need our own variation of the Genius Bar," Batey said. 2016 Alfa Romeo Giulia View 3 Photos Meanwhile, Alfa is in different shape.

2016 Ford Focus RS shows up in Geneva, still bound for America [w/video]

Representing the super-hot hatchback movement at the 2015 Geneva Motor Show, we have the 2015 Ford Focus RS, the third-generation to wear the performance-focused designation. Bound for America for the first time, it's fair to say we're darn excited for the Focus RS and its 2.3-liter, turbocharged four-cylinder. With at least 315 horsepower under the hood and the long-awaited inclusion of an all-wheel-drive system, there's little arguing that the RS will be seriously quick off the line. It should be darn good through the bends, too. The all-wheel-drive system packs a Dynamic Torque Vectoring Control system that sends up to 70 percent of the power to the rear axle. On top of the AWD's torque vectoring ability, the Focus RS adds a brake-based torque vectoring system, which transfers power laterally, as needed. Michelin Pilot Sport Cup 2 tires should only help keep the RS glued to the tarmac. A three-pedal setup is the sole transmission option, which should delight purists. According to Ford, both the clutch and the trans itself have been bolstered to handle the 2.3-liter's power. Ford also comprehensively upgraded the looks of the Focus RS relative to the lesser Focus ST. Its enormous rear wing and the back bumper's rear diffuser complement the car's menacing face. The ST's center-exit exhaust has been ditched for a meaty set of pipes, while the car on display in Geneva shows off a different set of alloys than what we saw during the car's original debut. Check out our full gallery of live photos of this hot Ford, available up top. And be sure to check out our Short Cut of the new hot hatch by scrolling down. All-New Ford Focus RS; High-Performance Hatch with Innovative All-Wheel Drive Set for U.S. Debut - Third-generation Ford Focus RS will be available in major markets around the world and for the first time in the United States; Focus RS follows the reveal last month of the new Ford GT supercar – a new era of Ford performance that will deliver 12 new vehicles by 2020 - All-new Ford Performance All-Wheel Drive with Dynamic Torque Vectoring Control paired with a powerful 2.3-liter EcoBoost® four-cylinder engine will provide impressive performance - Aggressive, functional design inside and out makes Focus RS the most powerful production Focus ever, with highly capable performance on both road and track - Professional rally driver and star of Gymkhana films Ken Block teamed with Ford as a consultant on development of Focus RS Cologne, Germany, Feb.

Ford recalls 1.3 million Fusions, MKZs: Steering wheels could come off

When driving a car, the steering wheel is only expected to move in a rotational fashion, either clockwise or counter-clockwise. When it moves in some other direction, something is wrong, and when it moves the wrong way enough that it is no longer attached to the steering column, that's a really, really bad thing. And apparently, according to a recall issued by Ford, there are over 1.3 million Ford Fusions and Lincoln MKZs that are at risk of this happening. And at least two accidents and one injury have been attributed to the issue. Ford says the problem is that the steering wheel bolt that keeps the wheel attached to the column might not provide enough torque, resulting in the bolt slowly loosening and working its way off the column. The good news is that the fix is really simple. Ford will install a larger bolt with more threads along with a larger nylon patch to keep it all locked down. The fix is completely free to owners. Cars affected by the recall include 2014 to 2017 Fusions built built at the Flat Rock plant in Michigan between August 6, 2013, and February 29, 2016. Model year 2014-2018 Fusions and MKZs built at the Hermosillo factory in Mexico are also affected. So if you have one of those sedans, please get in touch with your local dealer to have the issue addressed. Related Video: